The Real Housewives of NYC Star and Founder of Erin’s Studio to Host of DPAA’s Women’s Empowerment Awards

“There is arguably nothing more real than a member of the Real Housewives family, who is also an accomplished brand marketer and design expert ... The post The Real Housewives of NYC Star and Founder of Erin’s Studio to Host of DPAA’s Women’s Empowerment Awards first appeared on OOH TODAY.

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Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant

How to reposition struggling businesses and finding your way through your customers.

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Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can Chew

A deal would reunite Starbucks CEO Brian Niccol with his former company

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At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show

At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.

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How Does Agentic Buying Work In CTV?

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on AdExchanger.

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Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial

There’s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. Read More

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