Static OOH and DOOH are not alternatives to an online strategy. They can be part of what makes The post The Physical World Can Drive Digital Action first appeared on OOH TODAY.

To celebrate the release of RAYE's new single, "Joy", which features a music video of RAYE and her sisters riding Lime bikes across London, 500 Lime bikes across the capital have swapped their standard unlock jingle for a snippet of the new track. The post RAYE brings “Joy” to the streets of London with Lime first appeared on OOH TODAY.

New study underlines the social amplification powers of iconic OOH The post  New DOOH format comes to market in 2027 first appeared on OOH TODAY.

At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it.  That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap […] The post FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data appeared first on AdExchanger.

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% […] The post The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM appeared first on AdExchanger.

Archer Takes A Bite Out Of The Galaxy The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Hockey season is back, and this year there are more opportunities for advertisers to get in the game. The 2026–27 NHL regular season begins September 29, 2026, with each team playing an expanded 84-game schedule and a record 1,344 regular-season games across the league. For advertisers exploring NHL CTV advertising, opening night alone gives a […]

With 17 years of international experience, Matteo Maggiore has established himself as a creative leader with a talent for developing ideas that move the needle for both brands and businesses, while remaining deeply connected to culture. Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy, the UK, the Middle East, the Netherlands and Germany. He has partnered with some of the world’s most iconic brands, including Nike, Samsung, McDonald’s, P&G, HP and Hyundai Motor Group. His work has earned more than 100 accolades at major international creative festivals, including[...]

Stream Companies has been recognized by Auto Remarketing as one of the Used-Car Industry’s Most Influential Companies, highlighting organizations making a meaningful impact across the automotive retail industry. The post Stream Companies Named One of Auto Remarketing’s Used-Car Industry’s Most Influential Companies appeared first on Stream Companies.