The Industry is Ready for ‘Total TV’ – Now Brands Need to Embrace It
The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies, publishers and tech Read More
Brand in Hand: The Value of Coffee Sleeve Ads
Coffee sleeve advertising combines physical interaction, extended exposure and everyday routine in a format that can travel with the consumer long after the purchase. The post Brand in Hand: The Value of Coffee Sleeve Ads first appeared on OOH TODAY.
What Independent OOH Operators Are Getting Right, and Where the Gaps Still Are
Two operators who have never met in person are on the phone. One runs eleven faces in a market of ninety thousand people. The other runs a... The post What Independent OOH Operators Are Getting Right, and Where the Gaps Still Are first appeared on OOH TODAY.
ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings Attached
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
Illumio Highlights Cybersecurity with AI-driven TV Spots
Hub Strategy & Communication has launched two national television commercials for Illumio, a cybersecurity company. The campaign centers around the concept that while breaches in cybersecurity are inevitable, Illumio's approach focuses on containing these breaches to prevent them from escalating int...
How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an 18.5% growth rate compared to last year. And it’s a good […] The post How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution appeared first on AdExchanger.
Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt
Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt. The post Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt appeared first on AdExchanger.
Recycled creative material / I.A comme un problème?
THE ORIGINAL? ‘Suburban’ photo series – 2018 Published in Basic magazine Click on the image to enlarge Source : TrendLand AD / photographer : Martin Tremblay (Canada) LESS ORIGINAL Reborn to be alive / Organ Donation – 2026 « Give your organs a second life » Click on the image to enlarge Source : PUB Magazine Agency : AKQA […]
AI Is Pushing Advertising Back Into the Physical World
As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.
