Why Airport Lounges are Becoming One of the Most Effective Advertising Environments
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly ignore, skip, or simply forget about most of them within seconds. Social media is overloaded with advertisements, digital media suffers from banner blindness, while even traditional out-of-home placements operate in […] The post Why Airport Lounges are Becoming One of the Most Effective Advertising Environments appeared first on .
Eudora Unveils Futuristic Hair Care in Siàge Nutri Diamond Campaign
Eudora, a prominent beauty brand under the O Boticário group, has launched a new film campaign for its Siàge Nutri Diamond product line. The campaign, featuring international model and actress Valentina Ferrer, aims to meld scientific precision with high-fashion aesthetics. Developed by AlmapBBDO an...
Ollie and Zola Celebrate Weddings with ‘Dog of Honor’ Campaign
Ollie and Zola have teamed up to launch the 'Dog of Honor' campaign, which acknowledges the growing trend of including dogs in wedding celebrations. The initiative aims to cater to canine companions who play a significant role in weddings, offering them a special meal on the big day. The campaign hi...
Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era.
The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […] The post Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. appeared first on AdExchanger.
Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await Programmatic Pause Ads appeared first on AdExchanger.
What Brands Get Wrong About Organic Social—and How to Fix It
Organic social media remains a critical component of a modern marketing strategy, yet many brands struggle to make it effective. Success on social channels requires more than posting regularly or chasing trends. Understanding common mistakes and how to address them can help brands turn organic social into a measurable growth driver. The post What Brands Get Wrong About Organic Social—and How to Fix It appeared first on Stream Companies.
£2,000 ON META ADS VS £2,000 ON A BILLBOARD
Same £2,000 budget, two entirely different products. Meta sells probabilistic reach and a testing exercise, an algorithm deciding who sees your ad, and a scrolling audience primed to ignore it. A billboard sells guaranteed, unskippable attention in your actual trading area, plus a dedicated designer and account manager included. Here's the real comparison. The post £2,000 ON META ADS VS £2,000 ON A BILLBOARD first appeared on Billboard Media.
Why TiVo Sees an Opportunity in the Connected Car
In the modern advertising world, two things are really crucial according to TiVo Ads President Matt Milne: having an engaged platform where you actually meet with audiences, and data. And as audiences continue to fragment across different screens, being able to attract viewers in different contexts can be an advantage for a media company. That’s Read More
Sky and ITV Announce Acquisition to Create “Commercial Streaming Champion for the UK”
Eight months after Sky and ITV first announced they were in talks over a potential merger, the UK broadcasters this morning announced that they have agreed terms for the deal. The transaction will see Sky acquire ITV's Media & Entertainment division for a total consideration of up to £1.6 billion. The sum comprises £1.2 billion Read More
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ ownership.
