The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.
Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Axios Bets That AI Can Make Local News Pay, One Market at a Time
After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.
The Experience Is Now the Product
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency […]
Uber Eats scoops US Grand Effie
Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the US has gone to Uber Eats and Special US for ‘Football is for Food.’ Partners included PHD, O Positive, Exile and Pariah. The citation says: Uber Eats transformed football fandom (NFL version) into a powerful … The post Uber Eats scoops US Grand Effie first appeared on More About Advertising.
MAA Ad of the Week: Nike x Palace ‘This England’
What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic ‘Dear England’ is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn’t) back in the day acting ability … The post MAA Ad of the Week: Nike x Palace ‘This England’ first appeared on More About Advertising.
(Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP
Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.
OOH Moves Today – 32 Moves This Week!
Quantcast, JCDecaux, Jacques, Billups, Clear Channel, Bauer Media, Orange Barrel Media, Broadsign, ConvergenceOOH, Firefly, Wilkins, Screenvision Media, Lamar, Encompass Media Group, AdQuick, Branded Cities, Robinson Outdoor, VENDO Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR
Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.
