Cody Kuecker – Lead Marketing Manager of Sponsorships and Experiential Marketing, AT&T
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences. Podcast Breakdown 00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing 05:40 - 09:49 From TMA to Learfield: Learning Sponsorships Inside & Out 09:49 - 14:49 Beyond Spots & Dots: What Makes a Great Partnership 14:49 - 19:39 AT&T Stadium & the Cowboys: A[...]
An Inside Look at A Moving Company’s Partnership with Our PR Agency
How A Local Moving Company in Denver Stays Top of Mind Through Our PR Agency Moving can be a major life change, and people want a moving company they can trust. Before choosing a mover, many customers search online, compare options, read reviews, and look for helpful information. For Amazing Moves, building a strong online presence has helped the company reach more potential customers and create new opportunities for growth through a focused digital strategy and ongoing partnership with a PR agency. Amazing Moves: Helping Denver Residents Move with Confidence Amazing Moves has built a reputation as a moving company[...]
2026 Holiday Shopping Trends: what marketers need to know about the new holiday shopper
The holiday shopper is changing. Consumers are becoming more deliberate about what they buy, where they discover products and which information they trust. AI is entering the research process, social media is influencing product decisions and value is playing a bigger role in what makes a purchase feel worthwhile. So, what are the biggest 2026 […]
California Limits E-commerce Claims Under CIPA Statute
E-commerce businesses received welcome news on September 30, 2026 when Governor Gavin Newsom signed Senate Bill 690, a pro-business measure aimed at curbing the recent epidemic of lawsuits and demand letters brought under the California Invasion of Privacy Act (CIPA). Based on CIPA’s anti-surveillance wording dating back to the 1970s, plaintiffs had been using the statute to target e-commerce websites for using common website tracking technologies.
As Fox News Celebrates 30 Years, Two Originals Share Stories of the Early Days
Meade Cooper and Kim Rosenberg have been at Fox News since the beginning.
How Indie Agencies Are Setting AI Guardrails to Keep Their Cultures Human
At ADWEEK house, agency leaders spoke about balancing growth with humanity
$225 Million Amway Settlement Targets MLM Earnings and Recruiting Claims
Last month, the Federal Trade Commission (FTC) and the Washington state attorney general announced a settlement under which Amway Corporation, a multilevel marketing (MLM) company, and affiliated recruiting companies World Wide Group, LLC and Leadership Team Development, Inc., will pay $225 million in consumer redress—the largest monetary relief obtained by the FTC in an MLM case to date. The case highlights the FTC’s continued focus on alleged deception involving money-making opportunities as well as its partnership with states to obtain monetary relief that the FTC could not otherwise obtain on its own. The injunctive relief serves as notice of what[...]
Sour Patch Kids Stir Up Mischief in First UK Campaign
Sour Patch Kids have launched their first-ever UK advertising campaign, titled 'Not As Sweet As They Look,' to showcase the mischievous side of the brand. Developed by VCCP, the campaign features a series of out-of-home (OOH) advertisements across the UK, including unique installations in London and...
Vitality Launches ‘Your Health’s Best Friend’ Campaign Nationwide
Vitality has initiated a new advertising campaign for its health and life insurance services, titled 'Your Health's Best Friend.' The campaign, created with VCCP, is designed to highlight the company’s unique approach to insurance, aiming to go beyond mere protection by promoting healthier lifestyle...
Not This Tight End! Gronk Recalls Turning Down $4 Million Offer From Adult Website
Rob Gronkowski recalls the wildest brand pitch he's ever heard.
