New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case
The claim could upend WPP’s previous motion to seal the documents and toss the whistleblower case brought by former exec Richard Foster
How to Build an AI Dashboard That Makes Your Case for You
ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.
Mark Weinstein Steps Down as Hilton CMO
He was at the company for 16 years.
Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
Competitors need to start comparing notes and more insights from agency leaders at DonerColle Partners, Known, and Droga5.
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
How AI can transform marketing from predictive to truly proactive.
Agentic AI Is Rewriting The Pharma Marketing Playbook
AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents […] The post Agentic AI Is Rewriting The Pharma Marketing Playbook appeared first on AdExchanger.
TF1 Plans Full-Funnel Measurement and Agentic Trading in 2027 Roadmap
The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance's AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile Read More
Childhood Cancer Canada Highlights Unique Back-to-School Realities
Childhood Cancer Canada has launched a campaign titled 'Back to School Looks Different for Kids with Cancer' to coincide with Childhood Cancer Awareness Month in September. The initiative, developed in collaboration with the Toronto-based agency The Garden, aims to spotlight the unique challenges fa...
MANSCAPED Elevates Grooming with ‘The Greatest Invention’ Campaign
MANSCAPED has launched a new advertising campaign for its Lawn Mower® Ultra Gen 6, a ball trimmer that represents the latest advancement in their product line. The campaign takes a unique approach by marketing the grooming device with the same sophistication and style typically reserved for luxury c...
Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest
Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest appeared first on More About Advertising.
