Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest
Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest appeared first on More About Advertising.
Is The Trade Desk Running Out of Room to Turn Around?
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce
Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple's first foldable iPhone could usher in a new creative format, ad leaders say.
Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode
Timed to the NFL kickoff, Kalshi's latest celebrity ad gives Marshawn Lynch a superhero transformation.
Jury Nominations Open for 2027 ADWEEK Awards
Judging opportunities across creativity, tech, media, and more
Prebid’s New President Is Its Former Chairman, Garrett McGrath
Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. Since he no longer worked for […] The post Prebid’s New President Is Its Former Chairman, Garrett McGrath appeared first on AdExchanger.
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
The ecommerce giant is helping advertisers integrate into the AI answer engine.
Why Tubi’s New Global Campaign ‘Feels’ About Right
Tubi's new campaign will give you all the feels thanks to Y2K nostalgia.
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
