Opill, GRE, Buddig, MilkPEP, Amazon Prime, Finom, Ontario Beef, Tango

Strawberries and cream. Players in white. Well-dressed fans in linen and panama hats. It looks effortless, but Wimbledon’s elegance is the product of ruthlessly deliberate commercial engineering. Over at the World Cup, the naked commercialism of FIFA is more blatant: the new hydration breaks are booed, the stadium condiment crackdown is ridiculed, and Rexona has … The post Wimbledon is a match for FIFA in the sports branding super league first appeared on More About Advertising.

In this week's Week in Review: Viaplay sells its Dutch operations, ProSieben brings video podcasts to its Joyn streaming service, and WPP expands its Enterprise Solutions umbrella brand. Top Stories Viaplay Sells Dutch Operations to DPG Media's Videoland in Netherlands Exit  Nordic media group Viaplay has agreed to sell its Dutch streaming and broadcasting operations Read More

Billups, UPS, WPP Media, Gb Outdoor, Horizon Media, Adams outdoor, Vector Media, ScreenCloud, Bauer Media, QMS, Limited Space, SmartOutdoor--be the first to congratulate these OOH movers! The post OOH Moves Today – 28 Moves This Week! first appeared on OOH TODAY.

Billboards by Global brand ... to help advertisers rethink the role billboards can play in modern media plans, offering creativity, planning and proof of effectiveness The post Global launches ‘Billboards by (You Guessed It) —Global’ first appeared on OOH TODAY.

250 Years of Independence. Still Can't Skip the Billboard. The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with the Roy Castle Foundation ‘Smoking in Three Easy Steps’ poster from Cheetham Bell, Manchester where Tom created smoke rings with real cigarettes, which were then shot and adapted to create the headline. Next came two brilliant campaigns - milk bottle and Santa - for the[...]

Whoop is a health-tracker that’s focused on longevity, so who better to sell the brand than Cristiano Ronaldo? At the age of 41, the Portuguese footballing legend has just scored his first ever goal in the knockout stages of the World Cup. The campaign is by New York indie Flower Shop. Alongside scenes from Ronaldo’s … The post Ronaldo is the perfect pitch man for Whoop’s longevity play first appeared on More About Advertising.

Uncommon Creative Studio, now part of Havas, has spread its wings to the US, in this case Philadelphia, the home of client La Colombe coffee. And it’s launching ‘Must Be The Coffee’ with one of those slices of Americana, that were all the rage ten years or so ago. The apogee probably being Wieden+Kennedy’s ‘Imported … The post MAA Ad of the Week: Uncommon for La Colombe coffee first appeared on More About Advertising.

WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us. This is what Enterprise … The post WPP launches Enterprise Solutions – in Nerdish first appeared on More About Advertising.