What does the rep know about the advertiser’s current priorities that was not true at the last conversation? If the answer is The post Pipeline Review That Actually Improves Performance first appeared on OOH TODAY.

Formetco, Why Not Advertising, LLC, Lamar Outdoor Advertising, Publicis, Visions Advertising Media, LLC, Horizon Media, JCDecaux, The Media Shop, Apex Exchange, Zenith Optimedia, Advertising Vehicles, National CineMedia (NCM), Lamar Advertising Company, Branded Cities, i-media, Townsquare Media-Flint, HH Global, Harmelin Media, Intersection Co., Legends Entertainment District-Phoenix Suns/Arizona Diamondbacks, Alchemy_Media, Skyview Networks, Ollie's Bargain Outlet, Inc., OUTFRONT Media, Billboard Source, Inc., Bauer Media Outdoor Poland, Vistar Media, Longest Road Media -mark these milestone moments in OOH. The post ABCD+ 28 Anniversaries, 27 Birthdays This Week! first appeared on OOH TODAY.

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […] The post Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work? appeared first on AdExchanger.

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin appeared first on AdExchanger.

Takis Took the World Cup to the Streets The post The Best Billboard I Saw Today first appeared on OOH TODAY.

The campaign marks Audi’s first entry into Formula One, putting the brand’s high performance credentials back in focus. The post Turning Raw Power into Real Movement first appeared on OOH TODAY.

Relevant DS™ transforms theater lobbies with next-gen digital one-sheet product and announces premier creative alliance with entertainment strategist Dave Doré. The post Movie One-Sheets Get Their OOH Moment first appeared on OOH TODAY.

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results appeared first on AdExchanger.

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.  The post TV Manufacturer Telly Touts Programmatic Home Screen Ads appeared first on AdExchanger.

SEC Network has launched a new campaign titled 'We Love It Here: Fall Anthem' to celebrate the enduring passion for sports within the Southeastern Conference (SEC). The campaign is part of the network's '26-'27 brand initiative and was developed in collaboration with Atlanta-based creative agency Da...