Thinking Outside The Chumbox; Divine Inspiration
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden. […] The post Thinking Outside The Chumbox; Divine Inspiration appeared first on AdExchanger.
D&AD’s 2026 AI & Creativity Report Highlights the Cost of Taking the Shortcut
D&AD, the global creative non-profit championing excellence in design and commercial creativity, today launched The D&AD AI & Creativity Report 2026: The Cost of the Shortcut, a global study which found that what separates great creative work from average work isn't the technology – it's human judgement. This report was sponsored by Shutterstock Studios. AI has made creative work faster and cheaper, but if you treat it as a shortcut, you just get average output. The real value – and the D&AD Awards data backs this up – comes from skilled human judgement using AI to sharpen human craft, not[...]
Liquid Death and goodwipes Launch Limited-Edition Flushable Wipes
Liquid Death turned healthy beverages into a cultural movement. goodwipes has spent more than a decade modernizing the most overlooked room in the house with its mission of revolutionizing the restroom routine. Now, the brands are joining forces to bring that same energy to the bathroom by launching one of the most unexpected brand collaborations of the summer: a limited-edition pack of flushable wipes, inspired by Liquid Death's sCREAM Soda. Negotiated by partnership agency SonderCo, the collaboration goes beyond a licensing deal, with the brands reformulating goodwipes' signature product, infusing the flushable wipes with Liquid Death's Mountain Water and[...]
American Haiku Revives ‘Awful Dreams’ with AI and Sir John Hurt
American Haiku's new short film, 'Awful Dreams,' brings an old script to life using modern technology. The film, which took over a decade to come to fruition, features a voice performance by the late Sir John Hurt, recorded in 2010 and only now used as the project's core. Originally intended as a pr...
SEEBURGER Launches Humorous ‘Love Your Integration’ Campaign
Germany-based SEEBURGER has introduced its first U.S. brand-awareness campaign, focusing on the benefits of its integration platform through humor. The campaign, titled 'Love Your Integration,' highlights how a seamless and efficient integration platform can help customers save time and improve focu...
Old El Paso Calls for Connection with ‘The Crunch is Calling’ Campaign
Old El Paso has launched a new advertising campaign titled 'The Crunch is Calling' designed by VCCP Blue, focusing on the theme of togetherness during mealtime. The campaign suggests that the sound of a crunchy taco can act as a call to gather around the dinner table, promoting moments of authentic...
The next era of audience intelligence: from signals to certainty
For years, digital advertising has operated on an assumption: if marketers can collect enough signals, they can understand their audiences. More data meant more devices. More devices meant more behavioral signals. More signals, in theory, meant a clearer picture of the consumer. However, there is a problem with that logic. More signals do not necessarily […]
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Paula's Ibiza 2025
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Agency: Bizzhelp Global Solution
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