Publishers Are Spending Hundreds of Millions a Month Buying Traffic
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
Here Are the Cable News Ratings for August 2026
CNN was the only network with gains in one of the measured categories during the month in primetime or total day.
Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot
Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.
Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
Ruhanen said he and John Wren had planned his exit for ‘some time’
Publicis Really Didn’t Have to Choose Between Coke and Pepsi
Agencies seem to be the only business still beholden to conflict of interest.
2026 NFL Ad Tracker: A Running List of the Best Early Season Ads
The fan's guide to which brands are getting in the game for the NFL in 2026.
Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA
The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would Read More
Gourmet restaurant cooking low-cost products / Du réchauffé?
THE ORIGINAL? Lidl « Dill Restaurant » – 2013 Pop-up gourmet restaurant cooking only Lidl low cost products (without saying). Click on the image to enlarge Watch the Case Study Film (You Tube) Source : D&AD, Cannes BRONZE LION Agency : INGO Stockholm (Sweden) LESS ORIGINAL Carrefour « Restaurant Le cinquante » – 2026 Pop-up gourmet restaurant cooking only Carrefour low cost products […]
Haley Brantingham – Director of Integrated Marketing, Sporting Kansas City
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base. Podcast Breakdown 00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns 12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing 17:36 - 22:32 Kansas City's Soccer Obsession & the World Cup Effect 22:33 - 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity 32:53 - 44:35 Chants, Content[...]
Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself […] The post Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s? appeared first on AdExchanger.
