Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.

What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic ‘Dear England’ is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn’t) back in the day acting ability … The post MAA Ad of the Week: Nike x Palace ‘This England’ first appeared on More About Advertising.

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […] The post Marketers Have Become Followers Of The Cult Of Performance appeared first on AdExchanger.

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.

You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […] The post From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here appeared first on AdExchanger.

FTC compliance is no longer just a legal conversation happening behind the scenes. It is becoming a core operational priority for dealerships across the country. The post FTC Compliance in Automotive Retail: What Dealers Need to Do Now appeared first on Stream Companies.

Fleet Street’s first female advertising director rose to the top of a male-dominated industry and championed other women throughout her career Caroline Marland, the Guardian’s trailblazing former managing director who broke glass ceilings and helped others do the same, has died at the age of 80. Marland, who became Fleet Street’s first female advertising director, was a pioneer in spotting the potential of the classified ad market for newspapers. She rose to the top of the male-dominated newspaper industry and championed other women throughout her career.