Why a donation to MAA now helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.
Celebrating America’s 250th—New UNITY PSA
promote a new digital campaign we just finished putting together celebrating America’s 250th The post Celebrating America’s 250th—New UNITY PSA first appeared on OOH TODAY.
Week of June 22 Cable News Ratings: Fox News and MS NOW Share the Spoils
Fox News was the only network with primetime growth in total viewers and the demo.
The Best Reflection I Saw Today
Building More Than Billboards The post The Best Reflection I Saw Today first appeared on OOH TODAY.
Opill Launches ‘As Easy As Opill’ Campaign for OTC Birth Control
Opill, known as America's first over-the-counter daily birth control pill, has introduced a new campaign titled 'As Easy As Opill.' This initiative emphasizes the brand's commitment to broadening access to birth control without the need for prescriptions, appointments, or insurance. Developed in col...
Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman
The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […] The post Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman appeared first on AdExchanger.
Here Are the 2nd Quarter of 2026 Evening News Ratings
And the evening ratings for the week of June 22.
For America250, Patriotic Marketing Has to Look Beyond the Cliches
July 4th is a reminder that marketing can't manufacture authenticity.
The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More
Why Swivel Believes Sell-Side Ad Operations are Ripe for AI Automation
When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual Read More
