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Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.
‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
Target’s Profits Double as Roundel, Same-Day Delivery Power a Growth Streak
The retailer's ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
Twitter Architects Reboot Vine With AI Content Banned
As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation Read More
Publishers Are Leaving Money on the Table in Programmatic CTV
We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More
Peroni quits McCann for Havas
Havas has beaten off adam&eveTBWA and Leo for one of the world’s best-known beer brands, Asahi’s Peroni Nastro Azzurro. McCann Worldgroup was the incumbent. A fair number of accounts have shipped out of McCann following the Omnicom/IPG merger and senior personnel departures. Malgorzata Lubelska, global brands director at Asahi Europe and International, says: “Following a … The post Peroni quits McCann for Havas first appeared on More About Advertising.
Goerge Parker : Murdoch’s Mistakes…
Old geezer, Rupert Murdoch, who I always refer to on my adscam.blog as “The Wizened of Oz,” has certainly enjoyed a long and festering career as a media baron in the mould of the many notorious, previous holders of that title. In his ninety six years “Rupe,” has risen from inheriting his dad’s minor newspaper … The post Goerge Parker : Murdoch’s Mistakes… first appeared on More About Advertising.
