Want an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the […] The post Want an AI-Built MMM You Can Trust? Start With a Thesis appeared first on AdExchanger.
Our Brand Development Agency Looks at PepsiCo’s First Corporate Brand Campaign
PepsiCo's First Corporate Campaign Through the Lens of Our Brand Development Agency For decades, PepsiCo operated as a silent parent company. It remained largely in the background, letting famous household names like Lay’s, Cheetos, and Gatorade take the spotlight in everyday advertising. While this approach of letting individual products lead worked well for building a massive house of brands, it left a gap. Most people knew the snacks and drinks, but they didn’t know the corporate giant that houses all of them. PepsiCo’s first corporate brand campaign titled, “House of Brands” marks a new effort to highlight the collective strength[...]
ADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally […]
Dear Media and Amanda Hirsch Want Brands To Ditch the Script
Hirsch argued that the best podcast ads don't sound like ads.
Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on Sports
The candy maker returns to the Big Game after a successful debut in 2026.
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […] The post PubX Raises $5 Million And Buys Digital Governance Startup Compliant appeared first on AdExchanger.
The Princess Margaret Cancer Foundation Illuminates Hope with Firefly Campaign
The Princess Margaret Cancer Foundation has launched a new campaign, 'Carry The Fire: Fireflies,' as part of its ongoing fundraising efforts. The campaign uses the metaphor of fireflies to symbolize individual donations, illustrating how these contributions collectively create a powerful force for p...
Velvet Rx Opens Access with Raven-Symoné in GLP-1 Campaign
Velvet Rx, a telehealth brand specializing in GLP-1 medications, has launched its first campaign video featuring American actor and singer Raven-Symoné. The campaign, titled 'Raven-Symoné Takes Down the Velvet Rope,' addresses the challenges associated with access to GLP-1s, focusing on who can actu...
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
Hands looking like butts / Manque de cul c’est déjà vu!
THE ORIGINAL? Geberit Aquaclean « Handbutts » – 2022 Watch the TV Commercial (You Tube video) Source : Ad Forum, ADC Europe SILVER Agency : INGO Zurich (Switzerland) LESS ORIGINAL Wet Ones / Hand Wipes – 2026 Click on the image to enlarge Source : LLB Online, Agency : BBH New York (USA)
