AI Workflows Are Not Just About Buying More Media
Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More
How The Bear Helped Cook Up New Ad Interest in Disney Shows
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
Inside Julie Thompson’s Annual Thursday VIP Dinner Club & Discotheque at Cannes Lions
Step into a true best of Cannes Lions event.
Profound Launches an AI Agent to Manage End-to-End Marketing
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
Sports Fans Want Better Experiences, Not Better Algorithms
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
What to Build Before You Sell the Next Board
Four things sales needs to have in hand before the first advertiser conversation about the new structure. The post What to Build Before You Sell the Next Board first appeared on OOH TODAY.
Case Study: Bringing “Infrastructure for Culture” to Cannes Lions 2026
For Cannes Lions 2026, AdQuick launched an out-of-home campaign designed to do more than advertise at the festival, it was intended to demonstrate how modern OOH actually works. The campaign was conceived, planned, purchased, and measured entirely through the AdQuick platform and our AI agent, making it both a message
Austria 1 – France 0 / Match retour?
THE ORIGINAL? Wiener Beer / Gegenbauer Brewery – 2016 « Time for a Wiener Beer » Click on the image to enlarge Source : Adsoftheworld Agency : Young & Rubicam Vienna (Austria) LESS ORIGINAL Mc Donald’s / McFlurry –2026 « Whatever the occasion » Click on the image to enlarge Source : Creapills Agency : TBWA Paris (France)
sleepy hairdresser / Un peu rasoir à la longue?
THE ORIGINAL? Mouka Mattress – 2013 « Don’t sleep on the job » Click on the image to enlarge Agency : DDB Lagos (Nigeria) LESS ORIGINAL Pilao Coffee « Official sponsor of the day after » – 2026 Click on the image to enlarge Source : AdLatina Agency : BETC Havas (Brazil)
