The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers. The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why appeared first on AdExchanger.
New York’s Streets Emptied, Except Around the Sports Bars
When the World Cup kicked off in prime time, the city didn't stop moving. It moved somewhere specific. ...sellers can price the difference instead of guessing at it The post New York’s Streets Emptied, Except Around the Sports Bars first appeared on OOH TODAY.
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Paul Valente Comes to OUTFRONT as SVP Talent Acquisition, Caitlin Kelly as VP Communications, and Salim Holder as VP Multicultural Growth & Partnerships. Liz Rave and Michael Perrotta Promoted to SVP Marketing and Internal Auditing, Respectively The post first appeared on OOH TODAY.
Why Are Brands Suddenly Betting Big on OOH?
OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth The post Why Are Brands Suddenly Betting Big on OOH? first appeared on OOH TODAY.
The Best Billboard I Saw Today
Embracing Chic in Oklahoma City The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
state-of-the-art digital displays give advertisers a dynamic, eye-level presence where Chicagoans naturally gather and move. The post Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach first appeared on OOH TODAY.
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […] The post Your Team Is Working Faster With AI, But Are They Really Getting Better Results? appeared first on AdExchanger.
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and […] The post Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers appeared first on AdExchanger.
OpenAI Is Taking Its Ad Business to 31 New European Markets
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
Andrew Lustigman Publishes Article in Luxury Marketer entitled “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior” GalleryAndrew Lustigman Publishes Article in Luxury Marketer entitled “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior”
Andrew Lustigman Publishes Article in Luxury Marketer entitled “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior”
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm's Brand Management & Protection Group, published an article in Luxury Marketer entitled, “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior.” The article discusses the New York Legislature's passage of the One Fair Price Act.
