Week in Charts: Carolyn McCall on ITV’s Sky Deal, AI’s Impact on Strategy Roles, and Netflix’s Stock Market Decline
In this week's Week in Charts, Carolyn McCall on ITV's Sky deal, AI's impact on strategy roles, and Netflix's stock market decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Netflix's Market Read More
Audience Engagement is a Revenue Driver, Not a Cost Centre
While social platforms have historically been the home of audience engagement for broadcasters, changes at those platforms have broken the engagement loop. That creates an opportunity to bring audience engagement in-house, says Tim Rudder, co-founder of UpTalkTV. It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s Read More
SEO Isn’t Dead. But the Definition of Search Visibility Is Changing.
Saltwater's Director of Digital Experience, Mark Miller, on what AI search means for brand visibility, authority, and the future of organic discovery. The post SEO Isn’t Dead. But the Definition of Search Visibility Is Changing. appeared first on The LOOMIS Agency.
7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
Layoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
Here Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
And the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting The Measurement Basics Right appeared first on AdExchanger.
New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting The Measurement Basics Right appeared first on AdExchanger.
