Baker Mayfield Turns His Every Man Jack Partnership Into a Signature Collection
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
The Campaign Ends. The Visits Don’t
Two weeks after an OOH campaign comes down, store visits from exposed audiences are still The post The Campaign Ends. The Visits Don’t first appeared on OOH TODAY.
Because Even Billboard People Deserve a Day Off —
A billboard works 24/7/365. No vacation. No sick days. No Zoom meetings. No HR complaints. No “circling back.” And absolutely no LinkedIn announcement saying The post Because Even Billboard People Deserve a Day Off — first appeared on OOH TODAY.
Who Knew Billboards Had Their Own Playlist?
Richard Martin turned a love of billboards into a 111-song playlist, uncovering just how often OOH’s iconic imagery has found its way into music. The post Who Knew Billboards Had Their Own Playlist? first appeared on OOH TODAY.
ADWEEK Appoints Tim Hart Chief Operating Officer
ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence platform.
Amid AI Hype, Autodesk Turns the Spotlight on Human Makers
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
Inglourious baristas: why is Brad Pitt making coffee for 16 abusive dogs?
In new film The Heart of the Beast, the A-lister’s bond with his loyal mutt proves crucial. In Spike Jonze’s new advert, Pitt is rather more subservient Brad Pitt has a new movie out this month, The Heart of the Beast, about an emotionally damaged man who forms a life-saving bond with a dog. If that sounds familiar, maybe it is because you have seen The Call of the Wild. Or maybe it is because you have seen A Dog’s Way Home. Or maybe it is because you have seen Dog. Or, look, you get the idea. But perhaps Brad[...]
Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service appeared first on AdExchanger.
The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask
For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: buyers are exhausted. They spend too much time tracking changes, managing campaign and budget risk and reverse-engineering charges. […] The post The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask appeared first on AdExchanger.
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never […] The post Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat appeared first on AdExchanger.
