The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.

QMS is bringing the Rams’ historic Australian NFL debut to life with high-impact DOOH across Melbourne, building excitement ahead of the team’s MCG showdown. The post The Rams Are Taking Over Melbourne’s Billboards first appeared on OOH TODAY.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Corporate Compliance Insights entitled “Substantiate Your AI Claims Before They Become AI-Washing Challenges.” In the article, Andy and Barry discuss how companies can substantiate AI related marketing claims, reduce AI washing risk and maintain support for claims as models, datasets and vendor tools evolve.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will moderate the session “From Trust to Proof: Accountability, Assurance and Public Oversight” on October 12 from 12:20 P.M. – 1:00 P.M. at the Institute for Advertising Ethics’ (IAE) The Elements of Intention: Trustworthy Advertising in the Age of AI Summit in New York.

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Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens […] The post AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy appeared first on AdExchanger.

Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12.

CEO Julie Sweet welcomes Chalwin as a "proven growth leader."

Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment.