Week of May 18 Evening News Ratings: CBS News Has Double-Digit Gains in Demo
CBS News finished above 4 million viewers for the week.
Week of May 18 Cable News Ratings: Holiday Weekend Brings a Mixed Bag
Fox News was the only network with gains during primetime and total day.
Week in Review: Germany’s Measurement JIC Embraces Big Data, Netflix Pushes Further Into Podcasts, and Audience Acceptance for Streaming Ads Grows GalleryWeek in Review: Germany’s Measurement JIC Embraces Big Data, Netflix Pushes Further Into Podcasts, and Audience Acceptance for Streaming Ads Grows
Week in Review: Germany’s Measurement JIC Embraces Big Data, Netflix Pushes Further Into Podcasts, and Audience Acceptance for Streaming Ads Grows
In this week's Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows. Top Stories Germany's Measurement JIC Embraces Big Data Germany's TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadband TV) data Read More
O2 Promotes EU Roaming with ‘Find the Beautiful Game’ Campaign
O2 has launched an integrated campaign titled 'Find the beautiful game in beautiful places', in collaboration with VCCP. The campaign highlights O2's inclusive EU roaming service, which allows travelers to use up to 25GB of data without additional costs. This summer, the campaign focuses on the cult...
The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic Pageview appeared first on AdExchanger.
Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Axios Bets That AI Can Make Local News Pay, One Market at a Time
After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.
The Experience Is Now the Product
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency […]
Uber Eats scoops US Grand Effie
Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the US has gone to Uber Eats and Special US for ‘Football is for Food.’ Partners included PHD, O Positive, Exile and Pariah. The citation says: Uber Eats transformed football fandom (NFL version) into a powerful … The post Uber Eats scoops US Grand Effie first appeared on More About Advertising.
MAA Ad of the Week: Nike x Palace ‘This England’
What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic ‘Dear England’ is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn’t) back in the day acting ability … The post MAA Ad of the Week: Nike x Palace ‘This England’ first appeared on More About Advertising.
