The Graduate Record Examinations (GRE) has launched 'Step Forward,' a brand transformation initiative aimed at redefining its role in the competitive landscape of graduate admissions. Partnering with creative agency Bindery, the campaign addresses the evolving needs of a generation with more educati...

NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.

the strongest OOH board near the Liberty Bell, Boston's Old State House, and the National Archives head to head on the 3 numbers that matter: reach, impressions, and frequency The post Three Founding Landmarks, Three Kinds of Winner first appeared on OOH TODAY.

AvPro Worldwide Inc, Lamar Advertising of Cedar Rapids / Waterloo, WordSmith Advertising, OUTFRONT Media, Delta Media, Katz Media Group/Eastman Radio, Clear Channel Outdoor, Lamar Advertising, Lamar Advertising Company, Fanz®, Astus Group, Bauer Media Outdoor UK, Big Outdoor, The Shadows Apartments, LLC -mark these milestone moments in OOH. The post ABCD+ 1 Announcement, 1 Retirement, 16 Anniversaries, 51 Birthdays This Week! first appeared on OOH TODAY.

JCDecaux’s leadership in airport advertising globally, operating the advertising contract in 14 of the world’s 25 largest airports The post 8 More Years for JCDecaux at Heathrow first appeared on OOH TODAY.

Cracking the Moment of Craving The post The Best Billboard I Saw Today first appeared on OOH TODAY.

If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus, […] The post People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts appeared first on AdExchanger.

CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte

Buddig has launched its latest campaign, 'Eat Your Buddig,' to promote its meat and snack offerings as convenient, protein-packed options for on-the-go consumers. The campaign reintroduces the character of Grandma Buddig, who first appeared last year, in a playful role designed to resonate with a ne...

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […] The post As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence appeared first on AdExchanger.