ABC Sues the FCC, Claiming It’s Being Targeted Because of Its Reporting and Programming
This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.
Entries Open for ADWEEK Tech Challengers to Watch 2027
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This […]
CNN Defends Journalist After White House Attack
A White House social media account lashed out at Kristen Holmes.
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID […] The post Taking A Look At Tuple, A New Entrant To The Ossified DSP Market appeared first on AdExchanger.
Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the […] The post Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics appeared first on AdExchanger.
Why Advertise in Geylang Serai in Singapore?
The automotive car MAXUS campaign shows why Geylang Serai outdoor advertising can do more than deliver visibility. The large format backlit display introduces the MAXUS MIFA 7 Elite eMPV and MIFA 9 Premium to families, motorists, shoppers and visitors moving through one of Singapore’s busiest community and retail corridors. More importantly, the format gives both […] The post Why Advertise in Geylang Serai in Singapore? appeared first on The Perfect Media Group.
One-Time Shipping Protection Fee May Trigger ROSCA, Court Rules: A Fast VAST Update
The term “negative option” generally references subscriptions, automatic renewals, continuity plans, or other programs where consumers continue to be charged unless they cancel. However, a recent New York federal court held that unless a consumer unchecks a box, a one-time shipping protection fee that is automatically added to that consumer’s cart can also be a “negative option” under ROSCA. The decision could significantly expand the reach of ROSCA, both by applying the law to a one-time add-on fee and by giving private plaintiffs a potential avenue to pursue alleged ROSCA violations under California law. The ruling could have broader consequences[...]
Why is Airport Lounge Advertising Effective?
By Abirame Shanthakumar Introduction Airport lounge advertising is a more focused form of airport advertising. It gives brands access to travellers in a premium, calm, and attentive environment. Lounge placements allow brands to reach passengers while they are working, waiting, dining, or relaxing. Unlike busy terminal walkways, lounges are designed for comfort, and this gives […] The post Why is Airport Lounge Advertising Effective? appeared first on .
How Consumer Mobility is Changing Media Planning In OOH Advertising
Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media could be scheduled around fixed commutes, is no longer enough to explain how audiences behave. Remote work, hybrid schedules, travel recovery, and shifting urban foot traffic have […] The post How Consumer Mobility is Changing Media Planning In OOH Advertising appeared first on .
Mind the Gap: The Wisdomous Company’s Seth Matlins on Marketing’s Horizontal Blind Spot
Plus, how to rethink executive tenure and why a high tolerance for the unknown is the hallmark of modern leadership.
