Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at the NYU Stern School of Business. The post Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises appeared first on AdExchanger.
Why ITV Steered Clear of Hydration Break Ads at the World Cup
Hydration breaks at this year’s FIFA World Cup have proven controversial, with viewers expressing frustration at the ad breaks that some broadcasters have inserted into the three-minute pauses. British broadcaster ITV has chosen not to do so, and Kelly Williams, ITV’s MD of commercial, says it comes down to respecting the audience experience as well Read More
Pinterest is Seeing Incremental Spend From tvScientific Advertisers
Earlier this year, Pinterest completed its acquisition of tvScientific, a CTV performance ad platform. The social sharing site then brought its audiences off-platform for targeting in CTV environments, and last month launched Creative Advisor, an AI-powered creative optimisation tool for CTV advertisers. In Cannes, VideoWeek caught up with Chip Jessopp, VP, GM Programmatic Ads Sales Read More
Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer
Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.
Four Steps to Know Before Spending a Dollar On Billboards
Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run. The post Four Steps to Know Before Spending a Dollar On Billboards appeared first on Blip Billboards.
Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitality
Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.
George Parker: how the Mac materialized..
Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac… Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop … The post George Parker: how the Mac materialized.. first appeared on More About Advertising.
Ocean wins prime British Land Out of Home sites
Ocean Outdoor UK has been appointed by British Land, one of Europe’s biggest property development companies, as its Digital Out of Home (DOOH) media partner in London following a competitive tender. The long-term contract covers three of British Land’s central London estates – Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City. … The post Ocean wins prime British Land Out of Home sites first appeared on More About Advertising.
What’s in a name? It matters for Adidas winner PHD
Adidas is reportedly on its way from WPP’s EssenceMediacom to Omnicom’s PHD in one of this year’s flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and … The post What’s in a name? It matters for Adidas winner PHD first appeared on More About Advertising.
Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
