Why great B2B marketing thrives on complexity.

The networks will have special coverage to mark the solemn anniversary on Friday morning.

Exclusive: Staff expect ‘brutal’ cutbacks as broadcaster seeks to reduce costs amid advertising slowdown Business live – latest updates Channel 4 is poised to cut about 300 jobs – about a quarter of its workforce – in the biggest round of layoffs in its 43-year history, as the broadcaster seeks to dramatically cut costs. Priya Dogra, who took over from Alex Mahon as chief executive in March, is to address an all-staff meeting on Wednesday on a wide-ranging review of Channel 4’s strategy and structure.

Nex, the company behind Nex Playground, the active play system that gets families moving together, today launched "Bring Back Family Time," its first integrated national brand campaign created in partnership with independent integrated agency Zambezi. Debuting across television, streaming, digital, social, and out-of-home media, the campaign introduces Nex on a national stage while encouraging families to rethink the role technology can play in everyday life – reminding us that technology can bring families together and help us be more active and connected. As personal devices increasingly compete for our attention, shared experiences have become harder to find. With "Bring Back[...]

  Meet Jiwon Yang, a young copywriter at Cheil USA whose unconventional path into advertising is every bit as interesting as the perspective she brings to the industry! A self-described “Third Culture Kid” (TCK) who grew up between Korea and the United States, Jiwon has experienced firsthand how media can connect people across cultures. Her curiosity has led her from business school to portfolio school, earning a scholarship, building a LinkedIn following of more than 7,000, generating millions of social media views, moving across countries, and ultimately landing her first professional creative role. In her Featured Creative Q&A, Jiwon talks[...]

In this week's Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Sky Read More

This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […] The post Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy appeared first on AdExchanger.

Dunkin's fall ad reunites 2 Spice Girls and reveals there was once a sixth member.

Highlighting the burger chain's cult-like following will be central to future creative campaigns.

The partnership includes a new measurement approach.