Visuals: https://getbehindthebillboard.com/episode-109-ben-billups Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US. We’ve wanted to get Ben on the show for a long time and finally managed to pin him down while he was in London. Ben founded Billups back in 2003 and has since grown it into a global business spanning 23 countries and nearly 500 people. But beyond the scale, what fascinated us was hearing how someone on the media and planning side thinks about creativity, craft and the future of OOH. We kicked off with Ben’s first billboard[...]

turning fragmented market activity into a system that can actually be learned from and acted on... OOH has more data than ever, but very little of it is structured into The post Trillboards Goes to hellOOH first appeared on OOH TODAY.

bringing Independent Audience Verification to US DOOH...Geopath is a not-for-profit organization that provides industry-standard audience metrics for OOH The post Veridooh joins Geopath to bring Independent Audience Verification to US DOOH first appeared on OOH TODAY.

Carbs With Curb Appeal The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Rolling Into the Future of OOH The post The Best Billboard I Saw Today first appeared on OOH TODAY.

FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato

FanDuel has launched a campaign in Canada to celebrate the country's unique 'dual fandom' culture during this summer's international football tournaments. The initiative, called 'Dual Fan,' features a series of limited-edition, dual-sided football scarves. These scarves pair Team Canada with one of...

An effective salon marketing strategy attracts new customers and retains satisfied clients. By including SEO, social media marketing, Google Ads, and influencer collaborations, salons can stand out in this competitive market and generate more bookings. 1. Build a Professional Beauty Salon Website The most crucial beauty salon digital marketing strategy is building a professional beauty […] The post 10 Best Digital Marketing Strategies for Beauty Salons appeared first on IndoorMedia.

Running a salon business today looks nothing like it did five years ago. Walk-ins still happen, sure, but most bookings now start with someone scrolling Instagram or typing “salons near me” on their phone. That shift changes everything about how you bring people through your door. A solid salon marketing plan matters more than ever. […] The post What Is the Marketing Strategy of a Salon? appeared first on IndoorMedia.

Modern buyers want quick access to reliable information on social media platforms, trustworthy guidance, and a seamless online experience. Real estate agents, developers, and certified brokers can no longer rely solely on traditional methods to reach a wide audience and gain a competitive advantage. A strong digital presence is necessary to build credibility and engagement. […] The post How to Use Digital Marketing in Real Estate? appeared first on IndoorMedia.