Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms.  Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers […] The post Disowned And Unoperated Media; Looting Plunder From Pro Sports appeared first on AdExchanger.

MilkPEP has launched the 2027 Milk Man Hydration Calendar, featuring actor Charles Melton, to highlight milk's hydration benefits over water. The campaign, created by Raven Public Relations, utilizes social media engagement to connect consumer interest with direct purchases. Comments on Melton's onl...

Amazon Prime has introduced a new advertising campaign, 'It's on Prime,' which integrates elements from its popular Prime Video franchises, 'The Boys' and 'Reacher,' with the company's hallmark fast, free delivery service. This initiative represents a collaborative effort between Amazon's brand mark...

Finom, an all-in-one banking platform, has launched a new brand identity created by Dubai-based Border Zero Creative and Branding Agency. The rebranding effort centers around the concept of light, symbolizing clarity and focus for entrepreneurs. The color pink is used to convey energy and vitality,...

Ontario Beef has launched a new phase of its 'Ask Your Butcher' campaign, developed by the agency Bob's Your Uncle. The campaign humorously suggests that customers can turn to their butchers for advice on a variety of topics, from personal grooming to dance moves. By presenting butchers as knowledge...

The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.

Wonderhood Studios is acquiring the creative arm of Elvis Communications (which was House 337 until a relaunch earlier this year) from agency group Next 15. The idea is to give Wonderhood some scale by bringing in 60 new staff plus extra capabilities around CRM and e-commerce. Elvis clients Next, Mondelez, E.ON, The Royal Air Force, … The post Wonderhood acquires Elvis creative from Next 15 first appeared on More About Advertising.

The Singapore F1 Grand Prix is more than a motorsport event, it’s one of the region’s most valuable marketing opportunities. For brands looking to maximize brand visibility during Singapore F1, strategic outdoor advertising provides strong exposure to international tourists, high-value consumers, business travellers, and local audiences across the city.   According to Singapore Tourism Board […] The post Maximize Brand Visibility During the Singapore F1 Grand Prix with Outdoor Advertising appeared first on The Perfect Media Group.

For Food & Beverage (F&B) marketers evaluating outdoor advertising opportunities in Singapore, Queensway Shopping Centre offers a compelling combination of retail traffic, commuter visibility, and lifestyle audiences. Situated along the Alexandra corridor, which includes Alexandra Central Mall, IKEA Alexandra, and Anchorpoint Shopping Centre, the area connects key residential and commercial districts, making it a valuable […] The post Why Should F&B Brands Advertise in Queensway for High-Impact Campaigns? appeared first on The Perfect Media Group.

Italian automotive brand Abarth takes its racing spirit beyond the road with the integration in Gangstar Vegas, one of the world’s top-rated mobile games. Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game.  Driven by its unmistakable DNA—performance, boldness, and a passion for speed—Abarth brings its “poison” into the gaming world, staying true to its rebellious spirit and racing heritage. The New Abarth 600e embodies the brand’s commitment to electrified performance, combining instant torque, dynamic handling, and a distinctly sporty character designed to deliver[...]