How to Use Digital Marketing in Real Estate?
Modern buyers want quick access to reliable information on social media platforms, trustworthy guidance, and a seamless online experience. Real estate agents, developers, and certified brokers can no longer rely solely on traditional methods to reach a wide audience and gain a competitive advantage. A strong digital presence is necessary to build credibility and engagement. […] The post How to Use Digital Marketing in Real Estate? appeared first on IndoorMedia.
Reform UK spending on Facebook ads surged before May elections
Party spent £252,000 in last two weeks of campaign on its main Facebook pages compared with Labour’s £276,000 UK politics live – latest updates Reform UK ramped up the funding and sophistication of its political Facebook ads in the final weeks of campaigning for the May elections, in a sign of the growing financial muscle of Nigel Farage’s party. There were several days in the fortnight before the party’s breakthrough electoral performance when Reform spent more than any other party on the influential platform.
David Pocock criticises ‘bonkers’ situation facing podcasters over gambling ad reforms
Independent senator said Labor’s plan, which could require podcasts sponsored by betting companies to produce two versions of each program, is ‘totally unworkable’ Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast The independent senator David Pocock says a government plan that could require podcasts sponsored by betting companies to produce two versions of the same program – so people can avoid gambling ads – is “totally unworkable” and “bonkers”. Under the proposed restrictions, the so-called “triple lock” system will only allow streaming platforms to have gambling ads for[...]
60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover
Experiential marketers reveal the unique challenges of the ad festival.
How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly
On treating mockery as a market opportunity rather than a threat.
Roku Revamps Home Screen as Non-M&E Brands Approach 30 Percent of Ad Revenues
Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new Read More
Sorrell’s S4S Ventures Leads $10 Million Funding Round for Agentic CTV Business Olyzon
Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, Read More
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. […] The post Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data appeared first on AdExchanger.
Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media
State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and […] The post Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media appeared first on AdExchanger.
