Are CTV Advertisers Becoming Too Focused on Audience Targeting ?

A lot of advertisers and agencies frame CTV as a performance product says Chris Kleinschmidt, VP of Advertising Sales EMEA, TiVo Ads, and it’s true that CTV’s data-based capabilities open up unique audience targeting opportunities. But the danger is that if advertisers view CTV solely through a performance lens and forget its awareness and brand-building capabilities, Read More