Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. […] The post Why Agentic Measurement Will Reprice The Ad Market appeared first on AdExchanger.

following a decade of transformational leadership that established the company as the largest digital and place-based media inventory platform in the United States The post Griffing to Retire as CEO of Momentara; Albo Named President first appeared on OOH TODAY.

Every day, brands make the same expensive mistake. They measured it wrong. The post Measure It Wrong, Kill Your Best Channel first appeared on OOH TODAY.

Most independent OOH operators make their first marketing hire when they are already behind The post Why the First Marketing Hire Is the Hardest Internal Sell in Independent OOH first appeared on OOH TODAY.

Former WPP CEO Mark Read, who stepped down from WPP a year ago, is launching a conference that aims to bring AI start-ups together with leaders in business and marketing, as well as potential investors. Prompt is an invitation-only event and one that sees Read, who had a difficult time in charge (although his drive … The post Mark Read launches Prompt event for AI start-ups and business first appeared on More About Advertising.

To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

The sales of the two companies, just a week apart, mark the end of a digital media experiment.

Lamar Advertising, Harmelin Media, Leger, Green Pines Baptist Church, Walrus, PATTISON Outdoor, iHeartMedia, JCDecaux, Georgetown University, Now Art -mark these milestone moments in OOH. The post ABCD+ 1 Award, 6 Congratulations, 12 Anniversaries, 32 Birthdays This Week! first appeared on OOH TODAY.

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal […] The post Sir Martin Funds A CTV Platform; Neutral On Neutrality appeared first on AdExchanger.