Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide entertainment gathering, these moments attract massive audiences into concentrated areas for long periods of time. According to research from Eventbrite, 78% of millennials would choose to spend money on a desirable […] The post How Brands Can Use Mobile Billboards During Events and Festivals appeared first on .

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked? To prove it, Fazer Leipurit launched an overnight livestream directly from one of its in-store bakeries. Broadcast simultaneously on social media and digital billboards across Helsinki metro stations, the campaign transformed the quiet craft of breadmaking into a hypnotic Slow TV experience – continuing into peak hours of the morning commute – where transparency itself became entertainment.[...]

Maple Street Biscuit Company has introduced an unconventional approach to product sampling with its new 'Biscuit Blaster' campaign. Departing from traditional sampling methods, the company has created a custom air cannon designed to launch wrapped biscuits into the stands at sporting events. This ac...

Martens United Dutch Brewery has introduced its new brand, Martens BeLite, to the American market with a unique advertising campaign. The launch, spearheaded by creative agency Lewis–Rivals, aims to capture consumer attention in Birmingham, Alabama. This strategic decision marks the brewery's first...

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first on AdExchanger.

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By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group

Today had double-digit growth in the Adults 25-54 demo.

Trump's visit to China didn't move the needle for cable nets.

CBS News Radio signs off after close to 100 years in operation.