DOOH Drives Sales. Here’s the Proof
New Research Puts DOOH in the Spotlight The post DOOH Drives Sales. Here’s the Proof first appeared on OOH TODAY.
OOH Photography, Through Steve Lind’s Lens
Steve Lind's take on World Photography Day in the OOH Industry The post OOH Photography, Through Steve Lind’s Lens first appeared on OOH TODAY.
Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)
Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually – which makes its current reinvention over the past few years all the […] The post Open-Source MMM Is Having A Moment (And Sorry About The New Acronym) appeared first on AdExchanger.
For Agentic Advertising To Work, We Must Decide What AI Can Never Touch
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on […] The post For Agentic Advertising To Work, We Must Decide What AI Can Never Touch appeared first on AdExchanger.
Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data appeared first on AdExchanger.
MakeMyTrip, LG and more: top new creative ads of the week
Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry [...] The post MakeMyTrip, LG and more: top new creative ads of the week appeared first on Bhatnaturally.
Why Attention Quality Matters More Than Attention Quantity With OOH Advertising
Marketers have spent years chasing bigger numbers. More impressions, more reach, more views, more time spent. But the problem with attention metrics is that a large number can still tell you almost nothing about whether anyone actually cared. McKinsey’s latest attention research says it plainly: not all consumer attention is created equal, and attention is […] The post Why Attention Quality Matters More Than Attention Quantity With OOH Advertising appeared first on .
Standard Bank
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Agency: Laughlin Constable
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Savor Summerhood
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