National CineMedia Makes $275 Million Captivate Acquisition
Complements and Strengthens NCM’s Core Expertise in Reaching Highly Sought-After Attentive Audiences. Expands and Diversifies NCM’s Advertising Network to 48,000+ Screens Across 185 Designated Market Areas, Unlocking Significant Cross-Selling Advertising Opportunities. Accelerates Revenue Growth and Margin Expansion. The post National CineMedia Makes $275 Million Captivate Acquisition first appeared on OOH TODAY.
National CineMedia Makes $275 Million Captivate Acquisition
Complements and Strengthens NCM’s Core Expertise in Reaching Highly Sought-After Attentive Audiences. Expands and Diversifies NCM’s Advertising Network to 48,000+ Screens Across 185 Designated Market Areas, Unlocking Significant Cross-Selling Advertising Opportunities. Accelerates Revenue Growth and Margin Expansion. The post National CineMedia Makes $275 Million Captivate Acquisition first appeared on OOH TODAY.
The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
AI, Korean Cuisine, and Gaming: Week of September 4th
PUCPR, bibigo, Sandisk, and more
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […] The post How Telemundo Retained The Fans They Brought In For The World Cup appeared first on AdExchanger.
Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows
The AdExchanger Newsletter is taking a break for Labor Day on Monday, September 7. We’ll be back on September 8! Attack Of The Talking TikTok Comments Brands want to meet users where they are. More than ever, that appears to be in the social media comments section. After all, plenty of marketers have achieved success […] The post Who’s Ready For Multimedia TikTok Comments?; AI Ads For AI Shows appeared first on AdExchanger.
The Best Billboard I Saw Today
I See You… And Maybe More Than You Think The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Local SEO in 2026: What’s Changed and What Still Works
For years, local SEO has been one of the most effective ways for businesses to connect with nearby customers. But as search behavior continues to evolve, so does the way brands need to approach local visibility. The post Local SEO in 2026: What’s Changed and What Still Works appeared first on Stream Companies.
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