The devil wears Primark: fashionistas chase trouble in new VCCP ad
Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months to February, so VCCP’s “That’s so Primark” platform needs to do some extra havy lifting this summer. This new ad features a trio of feisty friends sneaking into a private members’ club until they get … The post The devil wears Primark: fashionistas chase trouble in new VCCP ad first appeared on More About Advertising.
Roku Home Screen Gets a Personalized Refresh
The US will be the first market to get the Roku home screen update.
How to Advertise Your Business in Puerto Rico
Learn how to advertise your business in Puerto Rico by comparing outdoor, digital, radio, and print channels. Read why outdoor advertising in Puerto Rico is a strong awareness tool for commuter-heavy audiences and how bMedia’s 500+ high-impact locations help businesses reach more people across the island. The post How to Advertise Your Business in Puerto Rico appeared first on Outdoor Advertising News.
Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop
Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […] The post Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop appeared first on AdExchanger.
Why Critics Say Email-Based IDs Don’t Work For CTV
Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is […] The post Why Critics Say Email-Based IDs Don’t Work For CTV appeared first on AdExchanger.
The Endless Clone Wars; DTC Might Grow Up In Court
Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example […] The post The Endless Clone Wars; DTC Might Grow Up In Court appeared first on AdExchanger.
The Finals Are National. The Media Plan Shouldn’t Be
The Thunder fan in OKC is just as valuable as the Knicks fan in NYC, you just don't reach them on a subway platform The post The Finals Are National. The Media Plan Shouldn’t Be first appeared on OOH TODAY.
Digital Knows What You Browse. It Doesn’t Know Who You Are
Digital display isn't the enemy The post Digital Knows What You Browse. It Doesn’t Know Who You Are first appeared on OOH TODAY.
Bionic Adds 66 More Integrations to its Media Buying System
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
Inaugural Winners Announced In ADC AI Visual Design Dreamina AI Category
The global Art Directors Club and Dreamina AI announced the ADC Cube and cash prize winners in the inaugural ADC AI Visual Design-Dreamina AI category, dedicated to honoring the frontier of generative craft in this year’s prestigious ADC 105th Annual Awards. The new category, which was free to enter and made possible by ADC’s exclusive partnership with Dreamina AI, part of ByteDance, recognizes evolving creative craft and honors modern creators who are using AI as a creative partner to expand the boundaries of visual expression. The first ADC Cube and cash prize winners of the new competition are as follows. First Place: ADC Gold Cube, $6,000 Xīnxīn Lǐ and Donglin Cheng, Beijng,[...]
