The Best Billboard I Saw Today
A Holographic Homecoming The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Cannes 2026: The Humans Strike Back
I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat. Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the […] The post Cannes 2026: The Humans Strike Back appeared first on AdExchanger.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention like natural disasters. Once the public attention wanes, said Tony Morain, VP of communications at humanitarian aid organization Direct Relief, […] The post How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round appeared first on AdExchanger.
The Peacock Escapes The Zoo; Right From The Wren’s Beak
NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. Meanwhile, Sky announced plans last week to acquire the broadcast unit of European pay-TV company ITV. As the rest of […] The post The Peacock Escapes The Zoo; Right From The Wren’s Beak appeared first on AdExchanger.
hard hitting similarity? / En tout poing identique?
THE ORIGINAL? Aware Helpline / Against Verbal Abuse – 2007 « Verbal abuse can be just as horrific » Click on the image to enlarge Source : Adsoftheworld, Clio Awards BRONZE Agency : Saatchi & Saatchi (Singapore) LESS ORIGINAL SER Foundation / Against Verbal Abuse – 2026 « Verbal abuse can be just as hurtful » Click on the image to […]
Airport Lounge Advertising Trends in 2026
By Abirame Shanthakumar Introduction Airport lounges are becoming important touchpoints in the passenger journey. At one point, airport lounges were reserved for premium travellers. Now, they influence flight choices, strengthen loyalty, and create new revenue opportunities for airports and airlines through connected pre-flight experiences. Today, passenger expectations exceed the cabin, making every step of the […] The post Airport Lounge Advertising Trends in 2026 appeared first on .
NBCU Faces Major Merger Questions After Its Comcast Split
Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.
Miroma Group Acquires Ad Results Media For Big U.S. Push
ARM oversees $750M in media investments annually.
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Rethinking Brand Safety on TikTok in 2026
Short-form video has transformed how culture moves. On TikTok, trends emerge within hours. Narratives evolve in real time. Conversations scale globally before traditional media can react. For brands, this creates an unprecedented opportunity. But it also introduces unprecedented exposure. TikTok now reaches more than 1.9 billion monthly active users globally, with users spending over 90 […]
