Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own […] The post Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory appeared first on AdExchanger.
When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
State Fee Regulation Trends: Surcharging, Junk Fees, UDAP, and Interchange Fees
States continue to devote significant attention to consumer protection and pricing transparency issues. During the 2025-2026 legislative cycle, legislatures across the country introduced, debated, enacted, and, in some cases, rejected legislation relating to surcharging, “junk fees,” interchange fees, and related pricing practices. Although the status of individual bills varies and legislative sessions have now concluded in many states, these measures provide a useful illustration of the approaches states are considering and signal that similar proposals are likely to continue emerging in future legislative sessions. As a result, companies should remain diligent in monitoring developments across jurisdictions to ensure their awareness[...]
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]
How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]
