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For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the data that powers the AI. They’re even rethinking owning […] The post Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them appeared first on AdExchanger.

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic platforms, with AI modeling its own results. The concept of campaign analytics has mostly folded and been replaced by “insights” […] The post Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI appeared first on AdExchanger.

World News Tonight had its most-watched week to start a new season in six years.

Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum was quoted in Bloomberg Law’s New York Brief item, “SDNY Ruling Offers ‘Warning’ for Data Laws,” on the First Amendment considerations state lawmakers may face when regulating AI and algorithmic recommendations.

Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.

On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.

Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded […]