Three NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
NAD Puffery Decisions Show Why Advertising Context Matters
Sometimes advertising is like real estate, where the three most important things are: location, location, location. In advertising, it is often: context, context, context. And never more so than with puffery. Two recent National Advertising Division (NAD) decisions provide a useful reminder that what an advertiser puts around superlative claims—that is, the context—is key to determining whether the claims are mere puffery or require substantiation. In advertising law, puffery generally refers to exaggerated or subjective claims that consumers would not reasonably understand as objectively provable. The two decisions also show how easily context can change the meaning of a claim.[...]
Fixing The Back-Office Problem That Eats Into Agency Margins
Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling invoices against contracts and delivery. The more sophisticated the front end gets, the less […] The post Fixing The Back-Office Problem That Eats Into Agency Margins appeared first on AdExchanger.
Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle appeared first on AdExchanger.
CLEVO Turns Roblox’s Pay-to-Win Economy Into Real-World Support for Indonesian Farmers
In the imaginary world of video games, farms typically look cozy and idyllic: there’s no risk of erratic weather, pests, rising input costs, the global energy crisis or the challenge of surviving a drought. And even if there were, a bad harvest could simply be restarted, or a failed crop resuscitated with a few clicks. Flavoured milk brand CLEVO, in partnership with Publicis Indonesia, set out to turn the usual farming fantasy upside down with the goal of giving young Indonesians a deep appreciation for the country’s farmers – while empowering them to become part of the solution. With the[...]
HATCH Takes ‘Eat In or Dine Out’ Behind the Camera for Season Two
HATCH is back in the kitchen for season two of its lively and candid video series, Eat In or Dine Out, which features top creative voices from across the marketing and advertising industry. Each episode brings a marketing leader into the kitchen of Jennifer Harrington, HATCH's founder and CEO, to tackle a perennial dilemma: build an in-house team or partner with an outside agency? (Left to Right) Victoria Griggs, Maddie Harrington, Jennifer Harrington For episode three of season 2, Jennifer flipped the script and sits down with the team behind the show itself: Maddie Harrington, Creative Operations Manager and Agency[...]
Sir John Hegarty, Juliana Paracencio Among Speakers at ADCE Creative Week 2026
ADCE Creative Week returns to Barcelona from 17-20 November, featuring four dynamic days of activities, including international judging, portfolio reviews, Awards Galas, and the highly anticipated ADCE Creative Leaders Summit. Adapted from The One Club for Creativity’s long-running Executive Creative Summit, the ADCE Creative Leaders Summit is an exclusive event that brings together agency leaders, founders, and senior executives to share perspectives, navigate industry change, and explore what it takes to lead with clarity, conviction, and responsibility. Centred on the core theme of “Relationships”, this year’s Summit looks beyond the final creative output to examine the human connections that[...]
Mekanism Gives AI a Break at Advertising Week
As the advertising industry prepares for another Advertising Week dominated by conversations about artificial intelligence, Advertising Week New York 2026 is taking a decidedly different approach: give AI a break. In partnership with Mekanism, Advertising Week New York is launching “Give AI a Break,” a playful campaign that imagines what might happen if the AI tools marketers rely on every day simply decided they had done enough. The campaign’s centerpiece is ChatGPTO, an AI chatbot that has officially gone out of office ahead of Advertising Week New York 2026. Ask ChatGPTO to write a launch headline, build a Q4 strategy[...]
Babysense True Sleep Review: A Baby Monitor That Goes Beyond Video
For new parents, a baby monitor can quickly become one of those nursery products that gets used every day — and night. The Babysense True Sleep takes the traditional video monitor a step further by combining HD video monitoring with non-contact breathing-movement detection. The system pairs the Babysense 7 Movement Monitor with the HD S2 Video Baby Monitor, giving parents two ways to keep an eye on their baby while they sleep. The Best Feature: Non-Contact Breathing Monitoring One of the most unique feature of this package is the Babysense 7. Instead of attaching a wearable device to your sleeping[...]
Omar Oakes: Netflix crowns itself king of telly
The streamer’s first UK upfront wasn’t just a sales pitch. It was a coronation. The thing about coronations is they […] The post Omar Oakes: Netflix crowns itself king of telly appeared first on More About Advertising.
