For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]
The post Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic appeared first on AdExchanger.
