View Larger Image Fans Have More Friends: Heineken’s Formula for Real-Life Connection U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning. By iAMedia|2026-08-25T14:39:54-07:00August 25th, 2026|News|Comments Off on Fans Have More Friends: Heineken’s Formula for Real-Life Connection Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign Gallery Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign October 31st, 2026 —OOH Classifieds Today Gallery —OOH Classifieds Today October 31st, 2026 Week in Review: ProSieben Cuts Full-Year Guidance, Cindy Rose Cautions Clients Against Skipping Pitch Due Diligence, and Instagram Tests Long-Form Video Gallery Week in Review: ProSieben Cuts Full-Year Guidance, Cindy Rose Cautions Clients Against Skipping Pitch Due Diligence, and Instagram Tests Long-Form Video October 30th, 2026 Ticker: Paula Reid Joins MS NOW as Chief White House Reporter Gallery Ticker: Paula Reid Joins MS NOW as Chief White House Reporter October 30th, 2026 How Brands Like Wendy’s and Planet Fitness Wove Into the Fabric of Bravo Fan Fest Gallery How Brands Like Wendy’s and Planet Fitness Wove Into the Fabric of Bravo Fan Fest October 30th, 2026
