When the Association of Applied Paleontological Sciences, AAPS, decided to update their brand identity and logo, they tracked down Grant Sanders, founder of SAND for the assignment.
Sanders explains why that was not easy. “AAPS Board member and college friend, Geoff Notkin got in touch while I was on my trip around the world and I was able to create a new logo for this established non-profit.”
“The ideas were generated in the Galapagos Islands, refined in Mexico City and finalized in Japan, Sanders added.
Each piece features custom created handwriting, stamps, photos and weathered typography for an authentic look and feel.
“The rebranding for the Association of Applied Paleontological Sciences is a project of major significance to the organization and the worldwide paleontology community,” said Geoffrey Notkin President of the AAPS, “So, of course, I turned to Grant Sanders of SAND Studio. We have known each other for decades and have worked together on several projects including creative for the National Space Society.”
ABOUT AAPS
AAPS, the Association ofApplied Paleontological Sciences was founded in 1978 to create a organization of professional fossil dealers, collectors, enthusiasts, and academic paleontologists for the purpose of promoting ethical collecting practices and cooperative liaisons with researchers, instructors, curators and exhibit managers in the paleontological academic and museum community.
ABOUT SAND
SAND, which stands for Strategy, Art, Narrative, Design, is a hybrid creative and strategy consultancy founded by Grant Sanders, blending the depth of a traditional ad agency with the agility of freelance creative services. With decades of experience spanning agency ownership, creative direction, and client-side marketing, SAND specializes in innovative ideas, brand robustness, and strategic communications. Clients past and present include: Munich Re Insurance, HSB, Nourish Nantucket, The Connecticut Forum, The Undefeated/ESPN, National Space Society, Nantucket Dreamland Foundation, GE, OTIS Elevator, Fidelco Guide Dogs, ACKSmart Solar, Above: Space Development, Nantucket Shellfish Association, and barrie prints.
