Mathias Döpfner, CEO of Axel Springer SE, The Telegraph's new owner. Just over three years ago, Lloyds Banking Group seized control of the parent company which owned UK newspaper The Telegraph, as well as current affairs magazine The Spectator, to recover unpaid debts from the Barclay family which owned the media businesses. The Read More
Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns [...]
For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become a key data source for AI search, with its billions of posts and comment threads feeding large language models with [...]
This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]
RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
Any business handling millions, sometimes billions, of other people’s money on ultra-tight margins is open to fraud, indeed it may be tempted to try itself. The former boss of WPP’s media operation (GroupM) in China has been sentenced to life imprisonment, accused of masterminding a $176m scam. Two others have also received stiff sentences. The [...]
Cannes Lions ended on a high note, with the surprise appearance of President Macron addressing Cannes Lions via video to accept Cannes Lions Creative Country of the Year this year award on behalf of France. All I can say is thank Christ they didn’t give the award to America. Cannes week can be a challenge [...]
The acquisition of 281 Outdoor Advertising Displays in Louisiana. The assets are centered in Baton Rouge The post MediaChoice Divests Louisiana Assets to McWhorter Media Group first appeared on OOH TODAY.
Too often, we still treat outdoor as the big, handsome final frame where a brand arrives to explain itself in 12 words or fewer. The post Word on the Street: Kevin Durant’s Legs first appeared on OOH TODAY.
