Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps [...]
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing [...]
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered [...]
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year over year to $805 million and advertising revenue up 64% YOY to $762 million, the company’s stock cratered on Thursday, sliding nearly 13% in after-hours trading. Why? Because AI. Specifically, Wall Street is fixated on how AI [...]
In this week's Week in Review: ITV reports H1 earnings, the World Cup boosts sales for Unilever and Coca-Cola, and AI traffic drops hit UK publisher revenues. Top Stories LHF Rules Knock £20 Million From ITV Revenues The new rules around Less Healthy Food (LHF) advertising knocked around £20 million from ITV's H1 revenues, according [...]
It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming [...]
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.
Google, Must View Networks, blowUP media UK, Marquee TV, Posterscope, Bauer Media, Publicis, TripleLift, Clear Channel, Momentum Worldwide, ODN, Lamar, CVS Health, Candooh Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
Mizba Lakdawala-Sajan, Digital Marketing Manager at Can't Miss US, writes about what mobile billboard campaign data reveals The post The CPM Myth: What Mobile Billboard Campaign Data Actually Reveals first appeared on OOH TODAY.
