McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.
Elon Musk Reportedly Invests $1 Billion Into Skydance After WBD Merger
Skydance is facing around $80 billion in debt following the Paramount and WBD merger close.
Week in Review: Axel Springer Scoped Out European TikTok Spin-Off, M6 Launches an SME Platform, and Omnicom Wants to Return to Acquisition Mode
In this week's Week in Review: Axel Springer reportedly discussed investing in a US-style European TikTok spinoff, M6 launches a new self-serve platform for SMEs, and Omnicom reports its Q3 earnings. Top Stories Axel Springer is Open to Buying European TikTok Carve Out At the start of this year, short-form video giant TikTok separated its [...]
Your 2026 NBA CTV Advertising Playbook: How to reach basketball fans beyond the court
Basketball is back, and the way fans watch it continues to change. The 2026-27 NBA season tips off October 20, beginning nearly six months of regular-season basketball before the postseason takes center stage. For advertisers, however, the bigger story isn’t simply another NBA season. It’s where all those basketball moments are being watched. The NBA [...]
2026–27 NHL CTV Advertising Playbook: how to reach hockey fans beyond the rink
Hockey season is back, and this year there are more opportunities for advertisers to get in the game. The 2026–27 NHL regular season begins September 29, 2026, with each team playing an expanded 84-game schedule and a record 1,344 regular-season games across the league. For advertisers exploring NHL CTV advertising, opening night alone gives a [...]
Identity Resolution Goes The Way Of The Cookie
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop. The post Identity Resolution Goes The Way Of The Cookie appeared first [...]
Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
Barclays Encourages Confident Investing with ‘Good Move’ Campaign
Barclays has launched its 'Good Move' campaign, promoting its Direct Investing platform to help close the UK's investment gap. The campaign aims to make investing more accessible by highlighting the lack of a monthly fee and the platform's award-winning features. A core element is a film set in a bo...
Creative Campaigns & Celebrations: Week of October 23rd
PRIMA, Porter Airlines, Zales, Hackensack Meridian, and more
OOH Moves Today — 44 Moves This Week
Lime Media, Tyler Media, One Angeny Media, Publicis Media, SNA Displays, Google, Criteo, billups, DDI Media, Blue Salt Digital Media, Outdoor Advertising Association of Georgia, Evolve OOH, OUTFRONT, OMD, The Coca-Cola Company, Lamar, Nashville Outdoor Advertising, Nashville Outdoor Advertising, and more. Be the first to congratulate these OOH movers! The post OOH Moves Today — [...]