This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]
Short-form video has transformed how culture moves. On TikTok, trends emerge within hours. Narratives evolve in real time. Conversations scale globally before traditional media can react. For brands, this creates an unprecedented opportunity. But it also introduces unprecedented exposure. TikTok now reaches more than 1.9 billion monthly active users globally, with users spending over 90 [...]
The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own [...]
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House […]
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
States continue to devote significant attention to consumer protection and pricing transparency issues. During the 2025-2026 legislative cycle, legislatures across the country introduced, debated, enacted, and, in some cases, rejected legislation relating to surcharging, “junk fees,” interchange fees, and related pricing practices. Although the status of individual bills varies and legislative sessions have now concluded [...]
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
