Every day, we hear predictions about how AI will transform industries, reshape jobs, and redefine how businesses operate. In automotive marketing, the conversation is no different. The post Technology Should Empower, Not Replace appeared first on Stream Companies.
As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even without access to live games, publishers managed to find creative ways to drive engagement [...]
Send us Fan Mail In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
THE ORIGINAL? Kenzo World Eau de Parfum – 2016 Click on the image to enlarge Watch the TV Commercial (You Tube) Source : AdForum, EPICA AWARDS GOLD Directed by Spike Jonze (USA) LESS ORIGINAL Festival Dvorákova Praha – 2026 « Don’t be so dramatic, stay classy » Click on the image to enlarge Watch the TV Commercial (You Tube) Agency : [...]
New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.
The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
NFL players such as Bijan Robinson break out their best moves for new marketing push.
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put [...]
Divine, a new social media platform that promises no AI, no under 13s, and no ad algorithms, launches today with backing from Jack Dorsey, co-founder of Twitter. There’s a lot of nostalgia for the community feel of pre-Musk Twitter, and Divine is playing on a parallel yearning for simpler times by launching with 500,000 archived [...]
