This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]

This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]

This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community's growth in size and purchasing power will attract marketers that want to connect with this community the right way. The post Ad Performance And Politics [...]

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like across all parts of the industry. While buyers and sellers drive investment and monetization decisions, viewers ultimately determine whether advertising [...]

You can’t buy taste. In fact, the more money people have, the more detached they become from the entire concept of taste, as many of the world’s billionaires, and its first trillionaire, have proved. Thankfully, you can hire a professional to deploy their taste on your behalf. And, until AI can learn to distinguish true [...]

The importance of investing in journalism, and thereby helping to support democracy the world over, isn’t a subject that usually gets much attention at Cannes. In recent years, brands shied away from news advertising as it was deemed polarising and marketers grew wary of brand safety. Also, let’s face it, quality journalism has never had [...]

There has been an increasing number of lawsuits threatened and filed in the last year against ecommerce marketers and other online companies based on their use of analytical and other “non essential” marketing-related cookies. These actions typically allege violations of various federal and state privacy statutes—most notably the California Invasion of Privacy Act (“CIPA”), including [...]

This year in Cannes, independent agency PMG took over the Miramar Beach location previously occupied by WPP, running an AI & Tech Sandbox throughout the week. PMG has always described itself as a platform company with tech and AI at its core, and as other agencies pivot towards becoming tech platforms, the speed of evolution [...]

The week before this year’s Cannes Lions, the UK government announced plans to ban under-16s from social media in an effort to protect young people from online harms. But Ian Russell, Co-Founder and Chair of the Molly Rose Foundation, says that while there may be benefits to such a ban, there will also be unintended [...]