How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put [...]
Divine, a new social media platform that promises no AI, no under 13s, and no ad algorithms, launches today with backing from Jack Dorsey, co-founder of Twitter. There’s a lot of nostalgia for the community feel of pre-Musk Twitter, and Divine is playing on a parallel yearning for simpler times by launching with 500,000 archived [...]
No CCO has had a biger impact on the global creative scene than FCB’s Susan Credle in recent yeara, not that that stopped merciless owner Omnicom nixing the brand when it took over IPG. So the great practitioner finds herself at something of a loose end and she’s been signed up Google, along with other [...]
CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer to Speak, along with Top Leaders from Stagwell and Omnicom’s Mediahub The post DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of “Real Connections” first appeared on OOH TODAY.
For most independent OOH operators, that list receives exactly one type of communication: a phone call, The post first appeared on OOH TODAY.
Texas A&M races into new IndyCar sponsorships.
Turning Daily Journeys Into Brand Experiences A single advertisement may create awareness, but repeated exposure...
Mall environments bring brands and consumers closer together than almost any other advertising space. When...
Metro journeys are built around movement, but some of the most valuable advertising moments happen...
