Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Thursday, APS unveiled an expansion of Signal IQ, its bidstream testing tool first launched in 2024, that measures how signals passed through OpenRTB requests influence [...]

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening appeared first on AdExchanger.

THE ORIGINAL? Taco Bell, New Wraps « The Ronalds » – 2014 Wraps tested by people named Ronald McDonald Click on the image to enlarge Watch the TV Commercial (You Tube) Agency : Deutsch Los Angeles (USA) LESS ORIGINAL Snickers Peanut Butter « Reeses Focus Group » – 2026 Snickers peanut butter tested by people named Reese Click on the image [...]

CBS News finished above 4 million viewers for the week.

Fox News was the only network with gains during primetime and total day.

In this week's Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows. Top Stories Germany's Measurement JIC Embraces Big Data Germany's TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadband TV) data [...]

O2 has launched an integrated campaign titled 'Find the beautiful game in beautiful places', in collaboration with VCCP. The campaign highlights O2's inclusive EU roaming service, which allows travelers to use up to 25GB of data without additional costs. This summer, the campaign focuses on the cult...

A weekly roundup of the biggest U.S. and global brand leadership appointments.

After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.