AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Fox News’ Eric Shawn Explains the Health Cost of Covering 9/11
Eric Shawn has suffered from illnesses ever since covering 9/11, but he wouldn't change his actions.
Fox News’ Eric Shawn Explains the Health Cost of Covering 9/11
Eric Shawn has suffered from illnesses ever since covering 9/11, but he wouldn't change his actions.
Why Wall Street Turned Against The Trade Desk
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost [...]
Auctions In The Crosshairs
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server. The post Auctions In The Crosshairs appeared first on AdExchanger.
7 Marketer Moves to Know About This Week: Hilton, Accenture, Boston Beer Co. and More
The most notable marketing leadership hires and exits from the last week.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Dunkin’ to Apple
Marc Jacobs, Apple, The Farmer’s Dog, Dunkin’, and more are behind the week’s most notable ads.
Why Fox NFL Promos Bring Back Original Characters for the First Time
Fox's NFL promo characters return to take on knowledge from Tom Brady and Michael Strahan.
Retail Roundup: Amazon Befriends OpenAI, and Walmart’s Advertising Ambitions Grow
Plus, Instacart and Shipt race into AI shopping.
Former CNN Photographer Recalls What It Was Like to Record the Newsroom on 9/11
Seeing the rising newsroom chaos, Blackburn’s journalism instincts kicked in.