Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups
Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates
Week of Oct. 5 Morning News Ratings: CBS Mornings Grows
Today also registered gains in the advertiser-coveted demo
2026 FIFA World Cup Provided a Big Kick to NBCU Ad Sales
Telemundo and Peacock benefited from Spanish-language World Cup rights with $224 million in ad revenue in Q3.
Shannon Nunn Rounds Out LePub NY Leadership Team as CEO
Former president of Special US will lead the global creative network’s new stateside hub.
LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360
LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The post LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 appeared first on AdExchanger.
Mastering Yelp Reviews in the Age of AI
Yelp reviews do more than influence customer decisions. As AI-powered search changes how consumers discover and evaluate local businesses, your dealership’s Yelp presence can also contribute to how your business is represented in online recommendations. The post Mastering Yelp Reviews in the Age of AI appeared first on Stream Companies.
Marcel Gets its First CEO as Publicis Competes With Off-the-Shelf AI
Scott Hagedorn and Sam Levine Archer named CEO and CSO of the holdco’s AI platform, which started life as an employee tool and now builds agents for more than 90 clients.
More Partners, More Problems: Why CTV Needs a Supply Path Reset
As the CTV market matures, buyers are seeing increased supply while publishers have more programmatic partners to work with. But adding more monetisation partners does not automatically bring greater value, argues Anastasia Skliarenko, Director of Growth at Axis, and that assumption risks making supply paths convoluted and costly. CTV has inherited some useful things from digital [...]
Porter Airlines Marks 20th Anniversary with Limited Edition Merchandise
Porter Airlines is celebrating its 20th anniversary with a limited-edition merchandise collection, created in collaboration with Toronto agency Academy and Montreal clothing brand Kuwalla Tee. The centerpiece of the collection is the 'Cabin Crewneck,' available in two designs: 'I Only Fly Economy' a...
The Magic of Dwell Time
...dwell time delivers what most media can’t: an audience with minutes to view and interact with your product offering. The broader question may be... The post The Magic of Dwell Time first appeared on OOH TODAY.