Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad revenue across Meta’s family of [...]
Automatic Renewal Compliance: What Lawyers Aren’t Telling You About Your Biggest Legal Risks
Nearly every automatic renewal article gives companies the same advice: make your disclosures clear and conspicuous, obtain affirmative consent, send acknowledgment notices, and offer a simple cancellation mechanism. This advice is correct, but it’s also incomplete. Venable’s Autorenewal Solutions Team (VAST) has spent years defending companies in automatic renewal investigations and class actions. That experience [...]
Week of July 20 Morning News Ratings: Today Squeaks by GMA in Total Viewers
But GMA shrinks Today's demo lead.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue [...]
Week of July 20 Evening News Ratings: CBS Evening News Gets Gains
ABC News and NBC News maintain strong leads.
Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and [...]
World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which [...]