Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The Military appeared first on AdExchanger.
Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.
In omni-channel marketing, we often treat online and offline experiences as two entirely separate worlds. We optimize for website clicks, cart additions, and digital conversions, while physical storefronts operate on traditional local advertising and bringing in traffic to the store. The real magic happens when marketers bridge the gap between digital exposure and physical foot [...]
Visuals: https://getbehindthebillboard.com/episode-109-ben-billups Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US. We’ve wanted to get Ben on the show for a long time and finally managed to pin him down while he was in London. Ben founded Billups back in 2003 and has since grown [...]
turning fragmented market activity into a system that can actually be learned from and acted on... OOH has more data than ever, but very little of it is structured into The post Trillboards Goes to hellOOH first appeared on OOH TODAY.
bringing Independent Audience Verification to US DOOH...Geopath is a not-for-profit organization that provides industry-standard audience metrics for OOH The post Veridooh joins Geopath to bring Independent Audience Verification to US DOOH first appeared on OOH TODAY.
Carbs With Curb Appeal The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Rolling Into the Future of OOH The post The Best Billboard I Saw Today first appeared on OOH TODAY.
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
FanDuel has launched a campaign in Canada to celebrate the country's unique 'dual fandom' culture during this summer's international football tournaments. The initiative, called 'Dual Fan,' features a series of limited-edition, dual-sided football scarves. These scarves pair Team Canada with one of...
