Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
The retailer's ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation [...]
We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and [...]
Havas has beaten off adam&eveTBWA and Leo for one of the world’s best-known beer brands, Asahi’s Peroni Nastro Azzurro. McCann Worldgroup was the incumbent. A fair number of accounts have shipped out of McCann following the Omnicom/IPG merger and senior personnel departures. Malgorzata Lubelska, global brands director at Asahi Europe and International, says: “Following a [...]
Old geezer, Rupert Murdoch, who I always refer to on my adscam.blog as “The Wizened of Oz,” has certainly enjoyed a long and festering career as a media baron in the mould of the many notorious, previous holders of that title. In his ninety six years “Rupe,” has risen from inheriting his dad’s minor newspaper [...]
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers. The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why [...]
When the World Cup kicked off in prime time, the city didn't stop moving. It moved somewhere specific. ...sellers can price the difference instead of guessing at it The post New York’s Streets Emptied, Except Around the Sports Bars first appeared on OOH TODAY.
