From Proprietary Assets to Profitable Media Business: The Power of Curation
Learn how Microsoft Curate helps publishers and data owners turn proprietary assets into scalable revenue through programmatic curation.
Learn how Microsoft Curate helps publishers and data owners turn proprietary assets into scalable revenue through programmatic curation.
The claim could upend WPP’s previous motion to seal the documents and toss the whistleblower case brought by former exec Richard Foster
ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.
He was at the company for 16 years.
Competitors need to start comparing notes and more insights from agency leaders at DonerColle Partners, Known, and Droga5.
How AI can transform marketing from predictive to truly proactive.
AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents [...]
The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance's AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile [...]
Childhood Cancer Canada has launched a campaign titled 'Back to School Looks Different for Kids with Cancer' to coincide with Childhood Cancer Awareness Month in September. The initiative, developed in collaboration with the Toronto-based agency The Garden, aims to spotlight the unique challenges fa...
MANSCAPED has launched a new advertising campaign for its Lawn Mower® Ultra Gen 6, a ball trimmer that represents the latest advancement in their product line. The campaign takes a unique approach by marketing the grooming device with the same sophistication and style typically reserved for luxury c...