Cannes Chatter: Agentic Ambitions, Holdco Anxieties, and M&A Buzz
On the Croisette this week, consolidation, creators, the future of agencies, and AI-driven advertising and commerce dominated conversations.
2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. The post 2026 Cannes Lions: Authenticity In The Age of AI appeared first on AdExchanger.
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance. The post How AI Can Enhance Content Without Generating It appeared first on AdExchanger.
EXCLUSIVE: McCann Global Chairman Daryl Lee to Depart
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
Week in Review: Sky Agrees Terms with ITV, Omnicom Goes All In on Streaming at Cannes, and Walmart Acquires Vibe.co
In this week's Week in Review: Sky reportedly agrees terms with ITV, Omnicom announces a slate of new streaming partnerships at Cannes, and Walmart buys French ad tech business Vibe.co. Top Stories Sky Agrees Terms to Buy ITV's TV and Streaming Arm Comcast-owned broadcaster Sky had reportedly agreed terms with fellow British TV business ITV [...]
Brands Need to Take Advantage of the Flywheel Effect in Live Sports
In the digital age, live sport creates a flywheel effect whereby viewers can see events discussed on social media and head to TV or streaming services to see it play out, or catch a moment on TV and turn to social media to find out more about an athlete or team. "Brands need to be [...]
UK wins another Grand Prix and Greece gets its first: Cannes Day 4
As we gear up for the Friday night finale, the UK looks to be having a good year, with a third Grand Prix secured on day 4 following victories for Adidas UK’s Oasis tie up and Uncommon’s “Creative Fable.” Adam&Eve TBWA (at least the Adam&Eve part) continued their long history of winning at Cannes, while [...]
What Makes a Small Business Look Established?
Discover the factors that make a small business appear more established, trusted and credible. Learn how visibility, branding and consistency influence customer decisions. The post What Makes a Small Business Look Established? first appeared on Billboard Media.
OOH Moves Today – 36 Moves This Week!
Wilkins Media, Boardy, Creative Outdoor Advertising, ODN, NRS Digital Media, Gb Outdoor Ltd, Hearst UK, McClatchy Media, Haystack, Evolve OOH, Braze, Leap, GSTV, Pearl, NRS Digital Media--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
Billboards Transformed Guerrilla-Style
The Texas Law Hawk... to literally destroy billboards felt like the perfect, unforgettable way to shine a massive light on their incredible creativity The post Billboards Transformed Guerrilla-Style first appeared on OOH TODAY.