Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises something better: the speed and scale of programmatic combined with the customization and direct relationships of traditional media buying. And [...]

By |2026-10-21T13:45:52-07:00October 21st, 2026|News|Comments Off on Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

Retail Media Platform Kevel Raises $52 Million With M&A On The Brain

Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger. “There are a lot of retail media players out there, and a lot of people [...]

By |2026-10-21T13:45:51-07:00October 21st, 2026|News|Comments Off on Retail Media Platform Kevel Raises $52 Million With M&A On The Brain

ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats appeared first on AdExchanger.

By |2026-10-21T13:45:50-07:00October 21st, 2026|News|Comments Off on ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats
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