Elon Musk’s X and WFA End Multiyear Legal Spat
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and [...]
World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which [...]
BMW turns tables on corners
Haven’t seen anything like this for a while but BMW in the UAE is going all noir with a courtroom drama about corners, a nuisance when you’re driving a sporty ‘M’ in those parts it seems. From Serviceplan Middle East for BMW importer AGMC, directed by Nalle Sjöblad through DejaVu Productions. Will it be a [...]
George Parker: is the ad business looking up?
I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped priorities and agendas of the people who have the largest control over our lives… i.e. Politicians. Those douchenozzles who invariably care more about how events, fads, fashions and attitudinal changes will impact their polling numbers [...]
Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Exec
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.
Younger Audiences “Reaching Saturation” in Streaming Finds Ofcom
While viewing on SVOD services continues to grow in the UK, overall at-home video viewing declined last year, according to the latest Media Nations report from Ofcom, while younger audiences are "reaching saturation" in streaming consumption. The findings are set against a backdrop of rising competition from social media, and plateuing penetration of SVOD services [...]
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as [...]