New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case

The claim could upend WPP’s previous motion to seal the documents and toss the whistleblower case brought by former exec Richard Foster

By |2026-09-10T15:03:04-07:00September 10th, 2026|News|Comments Off on New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case

Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

Competitors need to start comparing notes and more insights from agency leaders at DonerColle Partners, Known, and Droga5.

By |2026-09-10T15:03:01-07:00September 10th, 2026|News|Comments Off on Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

Agentic AI Is Rewriting The Pharma Marketing Playbook

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents [...]

By |2026-09-10T14:22:28-07:00September 10th, 2026|News|Comments Off on Agentic AI Is Rewriting The Pharma Marketing Playbook

TF1 Plans Full-Funnel Measurement and Agentic Trading in 2027 Roadmap

The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance's AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile [...]

By |2026-09-10T13:35:01-07:00September 10th, 2026|News|Comments Off on TF1 Plans Full-Funnel Measurement and Agentic Trading in 2027 Roadmap

Childhood Cancer Canada Highlights Unique Back-to-School Realities

Childhood Cancer Canada has launched a campaign titled 'Back to School Looks Different for Kids with Cancer' to coincide with Childhood Cancer Awareness Month in September. The initiative, developed in collaboration with the Toronto-based agency The Garden, aims to spotlight the unique challenges fa...

By |2026-09-10T13:16:20-07:00September 10th, 2026|News|Comments Off on Childhood Cancer Canada Highlights Unique Back-to-School Realities

MANSCAPED Elevates Grooming with ‘The Greatest Invention’ Campaign

MANSCAPED has launched a new advertising campaign for its Lawn Mower® Ultra Gen 6, a ball trimmer that represents the latest advancement in their product line. The campaign takes a unique approach by marketing the grooming device with the same sophistication and style typically reserved for luxury c...

By |2026-09-10T13:16:19-07:00September 10th, 2026|News|Comments Off on MANSCAPED Elevates Grooming with ‘The Greatest Invention’ Campaign
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