Party spent £252,000 in last two weeks of campaign on its main Facebook pages compared with Labour’s £276,000 UK politics live – latest updates Reform UK ramped up the funding and sophistication of its political Facebook ads in the final weeks of campaigning for the May elections, in a sign of the growing financial muscle [...]
Independent senator said Labor’s plan, which could require podcasts sponsored by betting companies to produce two versions of each program, is ‘totally unworkable’ Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast The independent senator David Pocock says a government plan that could require [...]
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
Experiential marketers reveal the unique challenges of the ad festival.
On treating mockery as a market opportunity rather than a threat.
Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for individual users. Initially launched on Roku TVs and streaming devices in the US, the new [...]
Olyzon, a French ad tech business which positions itself as an agentic decisioning layer for CTV advertising, has announced the closure of a $10 million Series A funding round led by S4S Ventures, the investment vehicle co-founded by Sir Martin Sorrell and Sanja Partalo. Existing investors from a prior $5 million funding round last year, [...]
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. [...]
State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and [...]
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. [...]
