Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest

Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, [...]

By |2026-09-10T12:16:30-07:00September 10th, 2026|News|Comments Off on Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest

Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest

Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account […] The post Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest first appeared on More About Advertising. The post Omar Oakes: Ad agency pitch theatre is not a sport, [...]

By |2026-09-10T12:16:29-07:00September 10th, 2026|News|Comments Off on Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest

Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands

Apple's first foldable iPhone could usher in a new creative format, ad leaders say.

By |2026-09-10T11:16:48-07:00September 10th, 2026|News|Comments Off on Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands

Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode

Timed to the NFL kickoff, Kalshi's latest celebrity ad gives Marshawn Lynch a superhero transformation.

By |2026-09-10T11:16:47-07:00September 10th, 2026|News|Comments Off on Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode

Prebid’s New President Is Its Former Chairman, Garrett McGrath

Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. Since he no longer worked for [...]

By |2026-09-10T09:45:50-07:00September 10th, 2026|News|Comments Off on Prebid’s New President Is Its Former Chairman, Garrett McGrath

Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027

The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.

By |2026-09-10T06:14:42-07:00September 10th, 2026|News|Comments Off on Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
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