By Forsman & Bodenfors
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Are the DSP’s Days Numbered in an Agentic Future?
So far in the process of AI adoption, much of the focus has been on efficiency, writes Nick Tong, Managing Partner at Mediaplus UK, but now we are seeing the potential for agentic buying to change the process itself. In this guest article, Tong explores the impact agentic buying will have on the future of [...]
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Plus, why great marketing leaders need courage and patience.
Kohl’s Brings Back Ellie Kemper for Holiday Ad Campaign
The retail chain is taking shoppers to "The North Kohl's."
Apple Music Rebrands With a Look Made by Sound
Created with TBWAMedia Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.
Substack Brings Dynamic Ad Insertion to Podcasts
Podcasters will be able to sell their own campaigns or fill ad breaks through third-party marketplaces, with monetization slated for 2027.
Whatnot Launches Its First National Spot as Live Shopping Finally Starts Gaining Traction
The ad starring New York Giants' Cam Skattebo comes as live shopping takes off among Gen Z
CNN Redesigns Website Homepage, Showcases New Video Offerings
CNN’s digital team used insights from All Access to build a more substantial homepage.
Target Ditches ‘Hot Santa’ for D’Arcy Carden in First Holiday Campaign Under New CEO
Plus, an in-depth look at Target's holiday strategy.