CNN Defends Journalist After White House Attack
A White House social media account lashed out at Kristen Holmes.
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID [...]
Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the [...]
Why Advertise in Geylang Serai in Singapore?
The automotive car MAXUS campaign shows why Geylang Serai outdoor advertising can do more than deliver visibility. The large format backlit display introduces the MAXUS MIFA 7 Elite eMPV and MIFA 9 Premium to families, motorists, shoppers and visitors moving through one of Singapore’s busiest community and retail corridors. More importantly, the format gives both [...]
One-Time Shipping Protection Fee May Trigger ROSCA, Court Rules: A Fast VAST Update
The term “negative option” generally references subscriptions, automatic renewals, continuity plans, or other programs where consumers continue to be charged unless they cancel. However, a recent New York federal court held that unless a consumer unchecks a box, a one-time shipping protection fee that is automatically added to that consumer’s cart can also be a [...]
Why is Airport Lounge Advertising Effective?
By Abirame Shanthakumar Introduction Airport lounge advertising is a more focused form of airport advertising. It gives brands access to travellers in a premium, calm, and attentive environment. Lounge placements allow brands to reach passengers while they are working, waiting, dining, or relaxing. Unlike busy terminal walkways, lounges are designed for comfort, and this gives [...]
How Consumer Mobility is Changing Media Planning In OOH Advertising
Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media could be scheduled around fixed commutes, is no longer enough to explain how audiences behave. Remote work, hybrid schedules, travel recovery, and shifting urban foot traffic have [...]
Mind the Gap: The Wisdomous Company’s Seth Matlins on Marketing’s Horizontal Blind Spot
Plus, how to rethink executive tenure and why a high tolerance for the unknown is the hallmark of modern leadership.
It’s Probably Too Late for Neutrogena to Save Itself From the Hayden Panettiere Uproar
Discrimination over mental illness is a serious charge, especially when the accuser has died young and tragically.
The IP Moat: How Sahara Lotti Built and Defended Lashify
Protect the innovation to own the category—and grow $300 into $8 million.