Craft Brews & Campaign Views: Week of June 26th
Olarin Panimo, Freddy's, Ricola, and more
Creating Campaigns That Become Cultural Moments
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]
Relevance Can Never Be Scripted in Marketing
This post was created in partnership with EightPM Key takeaways Brands face intense pressure to keep up with fast-moving cultural trends, but this agility is inherently difficult to plan or […]
2 Industry Legends Predict How AI Will Impact the Agency Business
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising […]
The Future of Healthcare Marketing
This post was created in partnership with Doceree Key takeaways Annual plans, quarterly campaign cycles, and omnichannel strategies make keeping up with the dynamic pace of provider and patient journeys […]
Building Confidence in an AI-Powered Marketing Future
This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into practical business value. During […]
How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven
Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. Some companies, like the TV manufacturing startup Telly, take it to the logical extreme by offering free televisions in exchange [...]
What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026
Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While [...]
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU [...]
Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge
Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms. Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large [...]