Fandom goes way beyond behavior and more insights for baseball’s top marketer.

Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.

iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.

Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.

Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers

Social media platforms remain at the forefront of the problem

The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.

Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world. Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies [...]

protecting your digital display...it’s not always a matter of if something will happen but when. The post Protecting What Matters Most: Billboard Insurance first appeared on OOH TODAY.

surrounds Google’s Chelsea campus after the tech giant allegedly exploited an organic search glitch to capture nearly $100,000 in advertising spend The post “SHAME ON YOU GOOGLE” first appeared on OOH TODAY.