SEC Network Celebrates Sports Passion with ‘We Love It Here: Fall Anthem’

SEC Network has launched a new campaign titled 'We Love It Here: Fall Anthem' to celebrate the enduring passion for sports within the Southeastern Conference (SEC). The campaign is part of the network's '26-'27 brand initiative and was developed in collaboration with Atlanta-based creative agency Da...

By |2026-09-09T18:10:57-07:00September 9th, 2026|News|Comments Off on SEC Network Celebrates Sports Passion with ‘We Love It Here: Fall Anthem’

Publishers Are Spending Hundreds of Millions a Month Buying Traffic

Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

By |2026-09-09T16:14:25-07:00September 9th, 2026|News|Comments Off on Publishers Are Spending Hundreds of Millions a Month Buying Traffic

Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot

Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.

By |2026-09-09T13:43:25-07:00September 9th, 2026|News|Comments Off on Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot

Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA

The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would [...]

By |2026-09-09T12:44:13-07:00September 9th, 2026|News|Comments Off on Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA

Gourmet restaurant cooking low-cost products / Du réchauffé?

THE ORIGINAL? Lidl « Dill Restaurant » – 2013 Pop-up gourmet restaurant cooking only Lidl low cost products (without saying). Click on the image to enlarge Watch the Case Study Film (You Tube) Source : D&AD, Cannes BRONZE LION Agency : INGO Stockholm (Sweden) LESS ORIGINAL Carrefour « Restaurant Le cinquante » – 2026 Pop-up gourmet restaurant cooking only Carrefour low cost products [...]

By |2026-09-09T09:49:46-07:00September 9th, 2026|News|Comments Off on Gourmet restaurant cooking low-cost products / Du réchauffé?

Haley Brantingham – Director of Integrated Marketing, Sporting Kansas City

Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base. Podcast Breakdown 00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & [...]

By |2026-09-09T09:49:19-07:00September 9th, 2026|News|Comments Off on Haley Brantingham – Director of Integrated Marketing, Sporting Kansas City
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