LiveRamp Shareholders Approve $2.2B Publicis Deal, But Reject Execs’ $82.6M Payday
Shareholders' disapproval of proposed “golden parachute” provision won't bar LiveRamp execs from a big payout
Shortlist Revealed for 2026 ADWEEK Team Visionary Awards
Finalists for the 2026 ADWEEK Team Visionary Awards have been announced. The following teams and companies scored the highest in their categories, as determined by an external jury of industry […]
Marketing Automation That Feels Personal
The most effective businesses do not use automation simply to send more messages. They use it to better understand their audiences, deliver value throughout the customer journey, and create experiences that feel intentional rather than automated. The post Marketing Automation That Feels Personal appeared first on Stream Companies.
Week in Charts: CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand
In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Omar Oakes: What Sony found when it stopped trusting WPP
Extraordinary court filings allege WPP retained 76% of Sony’s rebate funds in China. But the real story is what the case reveals about the industry’s inability to verify trust. WPP may no longer be a member of the FTSE100 after its market value dropped by 87% (£24bn in 2017 to just £3.1bn at the end [...]
Serviceplan shows old ad ways can still hack it – even for Uber
The best ads highlight the human element in all of us, even even if it’s Gregor Fisher’s famous combover for Hamlet. We feel something or other positive about the brand because it’s on the same wavelength as we are. Mostly we get examples of gleaming modernity, elevating technique to the max and leaving us humans [...]
Google’s Mass Arbitration Problem
If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner of Keller Postman, a law firm that helped pioneer the concept of mass arbitration campaigns against Big Tech companies. Unlike [...]
Bobbie’s New CGO on Her Plan to Take It From Formula Disruptor to Household Name
Stacey Andrade-Wells helped make Liquid I.V. a culturally relevant brand. Now she’s bringing what she learned to Bobbie.
Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketing
Understanding new technology is crucial, but there’s no replacement for understanding your audience.
Being Storm Prepared with Formetco’s Panel-Free Frame
Hurricane season ...Being storm prepared is about understanding the hazards that can arise under threatening conditions The post Being Storm Prepared with Formetco’s Panel-Free Frame first appeared on OOH TODAY.