OOH Best Creative Last Week Today
From Red Bull to Spiderman--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Gotta Catch This Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, [...]
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its [...]
Three Advertising Industry Myths The Market Has Already Debunked
Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them. The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and [...]
Standing On Principal; Google Ads Gets A Security Update
Principal Principles Who bears the brunt of AI costs? The advertising industry hasn’t settled on an answer yet, but many agency holding companies are striking a compromise with clients. They’re willing to pay the full AI infrastructure bill so long as the brand agrees to run a predetermined amount of paid media through principal inventory [...]
Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made nary a ripple, and relatively little revenue hangs in the balance. But PubMatic’s decision to hand off its Prebid wrapper [...]
Savannah Guthrie Makes New Plea for Mother’s Return: ‘Bring Her Home’
Nancy Guthrie has been missing for nearly six months.
Morgan & Morgan Makes Waves with Comedic ‘Merman’ Legal Ad
Morgan & Morgan has launched the latest installment in its 'Power Move' campaign with a new spot titled 'Merman.' This national campaign continues the firm's tradition of incorporating humor into legal advertising. The commercial is set at a public pool and features a lifeguard who is revealed to be...
OOH Campaign Measurement in Singapore: How Brands Can Prove Impact Beyond Impressions
Brands can measure the real impact of an OOH advertising campaign by looking beyond estimated impressions and campaign delivery. A stronger post-campaign report should help answer who was likely exposed, whether the audience matched the campaign objective, what audience segments were reached, and whether that exposure influenced measurable business actions such as store visits, showroom [...]