Celebrating England’s national identity is a tricky path to tread right now, but Nike and skateboard apparel brand Palace have faced it head-on. Here’s Wayne Rooney performing the “This other eden” speech from Shakespeare’s Richard II while holding a skull in the style of Hamlet‘s Yorick – except it’s painted in the colours of the [...]
Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year's 5.8 percent growth. This marks a slight downward revision of expectations compared with Dentsu's previous forecast of 5.1 percent growth in 2026, released back in [...]
A wealth of effectiveness data has drilled the benefits of brand investment into the minds of most marketers, but many argue that those long-term investments are only feasible for large brands with deep pockets. However, a new IPA report from marketing effectiveness expert Les Binet, and Will Davis, Chief Data Officer and Co-Owner of Medialab, [...]
In 2026, brands are investing across more channels than ever before, from paid search and social to SEO, email, streaming, and beyond. The post How to Audit Your Media Mix for Efficiency appeared first on Stream Companies.
Every dealership in the country is creating content right now: social posts, email campaigns, video clips, digital ads, etc. The tools are accessible, the platforms are abundant, and the output is enormous. The post Stories Create Loyalty appeared first on Stream Companies.
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Telemarketing and Texting Telephone and text message marketing poses private litigation risks and regulatory hurdles that...
