Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself [...]
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
Two weeks after an OOH campaign comes down, store visits from exposed audiences are still The post The Campaign Ends. The Visits Don’t first appeared on OOH TODAY.
A billboard works 24/7/365. No vacation. No sick days. No Zoom meetings. No HR complaints. No “circling back.” And absolutely no LinkedIn announcement saying The post Because Even Billboard People Deserve a Day Off — first appeared on OOH TODAY.
Richard Martin turned a love of billboards into a 111-song playlist, uncovering just how often OOH’s iconic imagery has found its way into music. The post Who Knew Billboards Had Their Own Playlist? first appeared on OOH TODAY.
ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence platform.
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
In new film The Heart of the Beast, the A-lister’s bond with his loyal mutt proves crucial. In Spike Jonze’s new advert, Pitt is rather more subservient Brad Pitt has a new movie out this month, The Heart of the Beast, about an emotionally damaged man who forms a life-saving bond with a dog. If [...]
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service appeared first on AdExchanger.
For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: buyers are exhausted. They spend too much time tracking changes, managing campaign and budget risk and reverse-engineering charges. [...]
