Culture as a Dinner Party: How Brands Earn Their Seat at the Table
UTA’s Margot Hauer-King on how hospitality and persuasive storytelling are reshaping the way brands interact with modern culture.
Unilever’s Branden Goodman on the New Rules of Consumer Discovery
Content creation is evolving from a campaign mindset to a continuous system.
As News Advertising Gets Safer, Brands Cash In
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
Adidas’ Oasis Homage Among 8 Grand Prix Winners From Cannes Lions 2026 Day 2
Cannes Lions reveals the winners across the Entertainment and Craft tracks.
Forget Time Sheets. Outcome-Based Payments Could Be the Future for Agencies
According to a MediaSense report, outcome-based remuneration is emerging as a way for agencies to recapture revenue.
The Bossticks Reveal How They Built Brands and Communities
The Bossticks have been branding since the beginning, the couple revealed at ADWEEK House in Cannes.
Week of June 8 Evening News Ratings: Nightly News Wins the Adults 25-54 Demo
ABC World News Tonight remained America's most-watched newscast.
Walmart Buys Vibe.co To Woo SMBs To Streaming
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger.
Week in Charts: Social Media to Dominate Media Spending, AI Slop Comes for TikTok Kids Content, and South Korea Has Highest Daily YouTube Viewing
In this week's Week in Charts, social media to dominate media spending, AI slop comes for TikTok kids content, and South Korea has highest daily YouTube viewing. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Comcast’s Universal Ads Platform Goes Live with UK Broadcasters for SMEs
One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first [...]