How Shoes Became the Ultimate Cultural Vehicle for Brands
Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
The Real Value of an Ad Starts With Attention
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people […]
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released Tuesday by advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that take a page straight [...]
What Frogs And Socks Can Teach Us About AI Implementation
Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its emerging technology practice, says generative AI can work with the kind of fuzzy, siloed and sometimes badly labeled data that [...]
Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions
Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus streaming and [...]
Buffalo Bills Bring Thanksgiving Football Tradition to Toronto
The Buffalo Bills have launched a new tradition for Canadian Thanksgiving by bringing the U.S. football celebration to Toronto. Partnering with Mosaic, the team organized 'Give Thanks, Go Long' at the iconic El Mocambo venue on October 12. The event was a mix of football, food, and music, designed s...
OOH Best Creative Last Week Today
From KFC to IT -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
OUTFRONT CEO Named Chairman of OAAA Board of Directors
Brien succeeds former Clear Channel Outdoor CEO Scott Wells. The post OUTFRONT CEO Named Chairman of OAAA Board of Directors first appeared on OOH TODAY.
How Campaigns Use Mobile Billboards in the Last Two Weeks Before Election Day
Campaigns answer to donors, boards, and committees. After Election Day, someone will ask what the money bought The post How Campaigns Use Mobile Billboards in the Last Two Weeks Before Election Day first appeared on OOH TODAY.
The Best Billboard I Saw Today
Send Nudes, Save Boobs: YARD NYC Gets Cheeky The post The Best Billboard I Saw Today first appeared on OOH TODAY.