Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus streaming and […]
The post Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions appeared first on AdExchanger.
