On this week’s episode of the Digital and Dirt podcast, Ian sits down with Krystal Faircloth, Senior Director of Brand Marketing at Smalls Sliders, to discuss her career journey across sports, consumer brands, influencer marketing, and technology, and how she’s helping build a fast-growing restaurant brand through creative storytelling and community connections.
Podcast Breakdown
00:00 – 10:02 Meet Krystal Faircloth
10:03 – 15:57 Community Coffee & Building a Brand as an Early Creator
15:58 – 23:21 NIL Tech at Matchpoint & the Power of a Career Pivot
23:22 – 28:19 Inside Smalls Sliders & Building the Brand Brick by Brick
28:20 – 33:14 Orange Can Drops & Small Town Heroes
33:15 – 41:22 Cross-Industry Inspiration & Championing Micro Creators
41:23 – 51:40 Smossy Social Content & Keeping Franchisees On Brand
51:41 – 57:05 Secret Menu Teases & Calendar Management as a Working Mom
