Uber's back-to-school campaign helps teens manifest their hopes and dreams.

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […] The post Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness appeared first on AdExchanger.

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first on AdExchanger.

In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook appeared first on AdExchanger.