Publicis moves deeper into data with $2.2bn LiveRamp
Publicis Group is buying LiveRamp, which it calls a global data collaboration platform, for $2.2 billion ($2.5bn including cash.) This is Publicis’ third big non-advertising acquisition after Sapient and Epsilon, moving the French holding company further away from its ad roots and deeper into data and tech. Publicis says it will become a leader in … The post Publicis moves deeper into data with $2.2bn LiveRamp first appeared on More About Advertising.
Sales —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
A Gutsy Move The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The New Standard Media Buyers Should Demand from Out of Home
Because modern OOH shouldn’t ask for trust—it should earn it. The post The New Standard Media Buyers Should Demand from Out of Home first appeared on OOH TODAY.
‘I Don’t Think I’m A Data Broker’ Is Not A Defense
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group […] The post ‘I Don’t Think I’m A Data Broker’ Is Not A Defense appeared first on AdExchanger.
Video Killed The Audio Star; The “No Essay” Data Ploy
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.
Publicis to Acquire LiveRamp for $2.2 Billion
The data collaboration platform will remain agnostic under new owner
Texas (and Nation) In Midst of A Massive Data Center Boom
A new Gallup survey shows 70% of Americans oppose constructing data centers for artificial intelligence in their local area, including 48% who strongly oppose them. That’s a significant jump from the 47% who opposed these projects in a separate late-2025 survey. Additionally, there are no meaningful differences in total opposition by age, race, education, income […] The post Texas (and Nation) In Midst of A Massive Data Center Boom appeared first on Adpulp.
Best new creative ads: ‘Shot on Faber-Castell’, Air Transat and more
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. [...] The post Best new creative ads: ‘Shot on Faber-Castell’, Air Transat and more appeared first on Bhatnaturally.
Brahma Encourages Brazil to Believe Again with World Cup Campaign
Brahma has launched a continuation of its 'Tá Liberado Acreditar' campaign ahead of the 2026 World Cup, aiming to inspire confidence in the Brazilian National Team among its supporters. Created by Africa Creative, the campaign comes at a time when Brazilian football faces skepticism, with 24 years w...
