Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they … The post George Parker: AI Slop gets sloppier. first appeared on More About Advertising.

A projection-based storefront installation transformed a Melrose Avenue location into a cinematic, life-sized dollhouse experience The post The Testaments Arrives in Los Angeles first appeared on OOH TODAY.

During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.  The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.

Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.

Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.

In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.

Chief business officer Ajit Mohan on the convergence of AR and conversational AI.

Building a THC beverage brand for mainstream audiences.

Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, effort and grit it takes to keep moving through pain. At the heart of the campaign are two 30-second films that visualise hidden internal pains, showing what people living with acute and chronic pain are really pushing against in everyday life. Directed by Quentin Deronzier,[...]

Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives. The campaign, directed by Charles Frank from Voyager and edited by Nico Frank of Leap Year, comprises four films. Thes...