Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
Oscar Health Is Rebranding to Make Health Insurance Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
Intuit Credit Karma, Ollie, and 3M Reveal Their Biggest AI Wins and Challenges
At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.
Marc Benioff Rejects SaaSpocalypse, Points to 72% Jump in AI Agents Built on Salesforce
As AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customers
Fear Is Just Marketing and More Insights From Dr. Bernice King
Nonviolent resistance is not only for politics.
Peers call for UK to enact tobacco-style ban on gambling advertising
Lords’ report faces criticism from lobby groups after suggesting ban would be ‘most effective’ way to reduce public harms The UK should introduce a ban on almost all gambling advertising to protect public health, a cross-party group of peers has urged, prompting fury from the lobby group for bookmakers and casinos. In a 173-page report, [...]
Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
Saving Time, Adding Pressure: AI’s Double-Edged Impact on Agency Staff
WPP's plans to cut an additional 1,000 jobs by the end of this year have raised further concerns about the impact of AI on the agency model. The holding company has already cut around 11,000 jobs since the start of 2025, and in February announced a multi-year strategic plan to make the group “a simpler, [...]
Maximize Reach Without Paid Ads: Organic Social Tips for Every Platform
If you’re looking to maximize reach without paid ads, these platform-specific strategies will help you post with purpose and get seen where it matters. The post Maximize Reach Without Paid Ads: Organic Social Tips for Every Platform appeared first on Stream Companies.