Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Law360 entitled “How ‘Settled Expectations’ Affect Amazon’s Patent Program.” In the article, Barry examines how the U.S. Patent and Trademark Office’s evolving settled expectations framework may limit the availability of inter partes review for older patents and reshape strategy in Amazon Patent Evaluation Express, [...]

By |2026-08-11T15:42:10-07:00August 11th, 2026|News|Comments Off on Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes

Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing

Disney taps Hastings as svp of marketing for Disney Consumer Products globally.

By |2026-08-11T13:54:30-07:00August 11th, 2026|News|Comments Off on Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

By |2026-08-11T13:54:29-07:00August 11th, 2026|News|Comments Off on Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend

The future of the creator economy belongs to those who prioritize data and measurement.

By |2026-08-11T13:54:27-07:00August 11th, 2026|News|Comments Off on Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend
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