Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full [...]
Plus, rising to the challenge of achieving scale and consistency globally.
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what [...]
In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Warner Bros. [...]
Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British cities Digital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called “creepy as hell”. The supplier, 30Seconds Group, says the cameras allow them to track [...]
The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead
wonder why we haven't seen predicted growth pushed beyond 3% market share ...bring DOOH into the transparent performance age. The post Why I Swapped Billboards for Independent Verification first appeared on OOH TODAY.
The world of Out-of-Home (OOH) advertising is undergoing a technological revolution. Traditional billboards — once...
FALL LAW LAW: Holiday Falls, Legal Calls The post The Best Billboard I Saw Today first appeared on OOH TODAY.
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks. The post Targeting The Influential; Who’s Doing The Shopping, Really? appeared first on AdExchanger.
