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Watch Gronk Go Off Script in New Campaign for DNA Vibe
Rob Gronkowski didn't need a script to talk up his DNA Vibe partnership.
Flipkart marks India’s independence day by sticking it to the Raj
India’s equivalent of Amazon, Flipkart, is showing its sense of humour for the annual celebration of independence from the Brits, with a campaign lampooning Queen Elizabeth II as “naughty granny” and inviting fellow countrymen to get revenge by looting from the British Raj. The Raj in question is any unsuspecting Brit named Raj. If you [...]
Old school Martin Agency wins Subway
Good to see that The Martin Agency has survived the corporate bloodletting at Omnicom. Now Richmond’s finest has triumphed in a pitch for Subway, beating incumbent the mighty Leo New York (Burnett as was.) All this, it seems, by pitching jut one creative idea.We don’t know what it was alas but all will be revealed [...]
Barclays Premier reassures the ‘mass affluent’ in new VCCP campaign
A novel customer segment, the “Mass Affluent” (a step down from high net worth individuals) is promised free financial advice in return for signing up to a Barclays Premier account in VCCP’s new campaign for the bank. The idea is to cut through the rewards and perks policies of many banks and instead offer personalised [...]
How Burger King Drank Wendy’s Milk Shake
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
For Advertisers, Hydration Breaks Were the Star of the World Cup
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
French Publishers File Complaint with Antitrust Authority Seeking AI Overview Compensation
France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among [...]
Streaming to Contribute €100 Million to RTL Group This Year as RTL+ Turns Profitable
This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2 2026. [...]
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore [...]