Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand loyalty, as well as options for targeting shoppers who may be in market for a higher-end item with a longer [...]
Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and prove conversion. Retail media is exceptionally effective at capturing existing demand as a lower-funnel performance channel. Now, the category is [...]
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal appeared first on AdExchanger.
The outdoor brand created a social and ecommerce campaign around a lazy river.
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.
As AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customers
