Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman
Transforming sunscreen from a functional necessity into an immersive lifestyle brand.
Picking An MMM
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. The post Picking An MMM appeared first on AdExchanger.
Week in Review: Netflix Considers a Free Offering, Publicis Makes Content for Machines, and EU Finds YouTube Liable for Some Third-Party Content
In this week's Week in Review: Netflix earnings call short of Wall Street expectations, Publicis plans to ramp up content production for machines, and the CJEU rules against YouTube in content liability case. Top Stories Netflix Misses Wall Street Expectations and Considers Free Content in Q2 Earnings Netflix reported $12.56 billion in revenues for Q2, [...]
Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit
StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist
OOH Moves Today – 56 Moves This Week!
Grand Visual, Talon, Evolve OOH, Adams Outdoor, Warner Music Group, Screenverse, Noble People, Cartology - Part of the Woolworths Group, CVS Media Exchange, Orange Barrel Media, News Corp, Wildstone, Quan, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 56 Moves This Week! first appeared on OOH TODAY.
NEW STATE-OF-THE-ART DIGTAL BILLBOARD FROM PARK OUTDOOR ADVERTISING LIVE IN THE TOWN OF CAMILLUS
A Back-to-Back Digital on Display, along one of central New York’s high-visibility commercial areas The post NEW STATE-OF-THE-ART DIGTAL BILLBOARD FROM PARK OUTDOOR ADVERTISING LIVE IN THE TOWN OF CAMILLUS first appeared on OOH TODAY.
Campaigns in Full Swing: Week of July 17th
Highlights from Rice Krispies, Journeys, QuikTrip, and Wellhub
Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic
Gap, Anthropic, MLS, Shinola, and more are behind the week’s most notable ads.
5 Shopping Tools That Used Similar Affiliate Scams as Phia
Lawsuits accusing marketing firms of stealing commissions have become common.
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend