The New Standard Media Buyers Should Demand from Out of Home
Because modern OOH shouldn’t ask for trust—it should earn it. The post The New Standard Media Buyers Should Demand from Out of Home first appeared on OOH TODAY.
‘I Don’t Think I’m A Data Broker’ Is Not A Defense
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group [...]
Video Killed The Audio Star; The “No Essay” Data Ploy
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.
Publicis to Acquire LiveRamp for $2.2 Billion
The data collaboration platform will remain agnostic under new owner
Texas (and Nation) In Midst of A Massive Data Center Boom
A new Gallup survey shows 70% of Americans oppose constructing data centers for artificial intelligence in their local area, including 48% who strongly oppose them. That’s a significant jump from the 47% who opposed these projects in a separate late-2025 survey. Additionally, there are no meaningful differences in total opposition by age, race, education, income [...]
Best new creative ads: ‘Shot on Faber-Castell’, Air Transat and more
Every week, I attempt to share a curated list of clutter-breaking best new creative ads. This week, ads from Faber-Castell, Air Transat, Stella Artois and more. Faber-Castell: shot on Faber-Castell It’s always tricky when one brand rides piggyback on another brand’s famous campaign idea. You can end up paying for that brand’s advertising and visibility. [...]
Brahma Encourages Brazil to Believe Again with World Cup Campaign
Brahma has launched a continuation of its 'Tá Liberado Acreditar' campaign ahead of the 2026 World Cup, aiming to inspire confidence in the Brazilian National Team among its supporters. Created by Africa Creative, the campaign comes at a time when Brazilian football faces skepticism, with 24 years w...
3 Signs Your Dealership’s Media Mix Needs an Update
In today’s fast-moving automotive landscape, a dealership’s media mix can quickly become outdated without regular evaluation and optimization. Consumer behavior is constantly evolving, new... The post 3 Signs Your Dealership’s Media Mix Needs an Update appeared first on Stream Companies.
Sales —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
We Went To Eight Upfronts This Week. Here’s What We Learned
Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.