A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.

Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.

British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a [...]

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports.  “We want our marketing content to be [...]

With platforms like Google Ads and social media advertising, PPC allows businesses to reach specific audiences at the exact moment they are searching for relevant products or services. But to make the most of PPC, it’s important to understand how it works and how to optimize your campaigns for maximum ROI.  The post How to Leverage the Power of PPC Advertising  [...]

McCain and adam&eve in its various guises have made a formidable team, winning various awards on the way for both planning and creativity. Helps that it’s a good product of course. Now they’re taking on the formidable task of presenting boys and dads as, yes, actually nice; capable of a healthy relationship without beating up [...]

My top creative tips from the German school of taking the long way round Germany has a reputation for directness. We like things to work – ideally with a manual, a warranty and a stamped form. So you might expect the best German(ish) work this year to be very direct. But it is not. The [...]

Drachman M&A provided guidance and strategic advice from a position of total transparency and complete alignment with The post Adams Outdoor Acquires McWhorter South Carolina first appeared on OOH TODAY.

Unauthorized access to fixed ladders remains a persistent challenge, especially outdoor, and provides a proactive way to reduce unauthorized access while supporting The post A Smarter Solution for Fixed Ladder Security first appeared on OOH TODAY.