Week of June 8 Evening News Ratings: Nightly News Wins the Adults 25-54 Demo
ABC World News Tonight remained America's most-watched newscast.
Walmart Buys Vibe.co To Woo SMBs To Streaming
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger.
Week in Charts: Social Media to Dominate Media Spending, AI Slop Comes for TikTok Kids Content, and South Korea Has Highest Daily YouTube Viewing
In this week's Week in Charts, social media to dominate media spending, AI slop comes for TikTok kids content, and South Korea has highest daily YouTube viewing. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Comcast’s Universal Ads Platform Goes Live with UK Broadcasters for SMEs
One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first [...]
Walmart Is Acquiring Another Streaming Company as It Looks to Challenge Amazon
The retail giant intends to buy adtech startup Vibe.co.
Week of June 8 Morning News Ratings: GMA and Today Continue to Grow
Today extends its total viewership dominance to 21 weeks.
After 20 Years Online, The Kitchn Is Launching a Print Magazine
The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.
Palantir and Zeta Global Ink 7-Year Deal, Targeting $100M in Annual Revenue
The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.
Uncommon scores first Grand Prix: Cannes day one winners
The Ordinary’s much-touted Periodic Fable campaign has secured Uncommon its first ever Cannes Grand Prix. Health & Wellness jury president Kainaz Karmakar, CCO of Ogilvy India, singled it out as the “undeniable” winner and praised the work for its “outstanding commentary on how the obsession with skin trends is getting more out of control every [...]
WPP adds Meta to Open line-up
There was a time when then WPP boss Sir Martin Sorrell used to refer to the big tech platforms, notably Google, as “frenemies.” These were the days when his mighty GroupM media agency empire could look the likes of Google in the eye: in the ad market they were more or less equals and needed [...]