ARAG Legal Insurance has launched a new campaign titled 'Legal Happens,' aiming to address the misconception that legal problems are rare occurrences. Developed in collaboration with the agency BarkleyOKRP, the campaign features actress Kathy Najimy, who takes on the role of a fortune-teller. In thi...
Jimmy Dean, an emblematic name in the breakfast sausage industry, is undergoing a significant brand refresh as part of a campaign titled 'Cowboy in the City.' The campaign aims to connect with younger audiences, particularly Gen Z and millennials, by blending elements of cowboy culture with urban ae...
Cadbury has launched its 'Win For Your Squad' campaign, focusing on collective celebration rather than individual achievements. The initiative, developed by the agency VCCP, features notable footballers like Declan Rice, Lauren James, and Virgil van Dijk. It aims to promote generosity by offering fa...
Google readies its Search bar for the AI era, answering longer queries, and simplifying shopping across the internet.
Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.
In this week's Week in Charts, PubMatic on the impact of SME budgets, digital video grows share of US TV/video ad spend, and brands adopt AI video tools. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
The business-to-business media venture has leaned into event coverage and is planning its first awards show this winter.
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
What to prioritize as discovery becomes ever more fragmented.
