The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position itself as part of agencies’ omnichannel strategies, rather than being treated as its own scary bucket of stereotypical “gamers.” But […]
The post Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different appeared first on AdExchanger.
