What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee [...]
Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month, [...]
Disney has launched a teaser campaign for a collaboration with the NFL and Champion, leading up to the Disney Fan Draft event at Fanatics Fest in New York City. The campaign features NFL Commissioner Roger Goodell receiving a surprise video call from Mickey Mouse, hinting at the collaboration withou...
Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz [...]
Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In [...]
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, [...]
We’re seeing telcos start to lean into advertising more significantly says Chris Le May, Director of Advanced Advertising at Synamedia, evolving beyond acting as enablers of addressable advertising and becoming buying destinations in their own right. But this isn’t simply an opportunistic move, according to Le May. Rather, telco executives recognise a potential existential threat [...]
GMA had gains in the Adults 25-54 demo.
CBS Evening News fell below the 4 million-viewer mark
