Plus, why the real marketing happens after the experience.

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.

Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data [...]

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that [...]

Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.

Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift

It turns out that there is another family that has been growing an Outdoor Advertising company not too far down the road from us. The post Lamar Acquires 782 Outdoor Advertising  Displays from Bayou Signs first appeared on OOH TODAY.

Six ads are shortlisted for Outstanding Commercial at the 2026 Emmy Awards.

Delta, DoorDash, E.lf, PayPal, Meta, and Whoop have made major marketing leadership moves this year.

The best part of Cannes has never been the yachts. It's the people standing on them. The post Cannes Lions —Where Relationships Begin first appeared on OOH TODAY.