Amazon’s Ad Revenue Grew 22% Over the Past Year, but Capex Spending Balloons
AWS saw its fastest growth in 13 quarters.
EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Months
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.
How Strategic Marketing Turns Construction Businesses Into Local Market Leaders
Image source : google In today’s competitive local markets, construction companies can no longer rely only on word of mouth or referrals. Strong craftsmanship still matters, but it is no longer enough on its own. Visibility, branding, and digital positioning are what turn a good construction business into a predictable lead generator. Homeowners now research [...]
YouTube TV’s ‘Meh’ Super Bowl Warm Up Spot Digs Directly at Competitors
YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with a star-studded ad that positions its competitors as “just meh.” […]
Agentic AI Shifts DSP Competition Away from the UI and Towards Performance, says Yahoo DSP’s Adam Roodman
In January 2025, agentic media trading was being discussed at industry events largely in theoretical terms. It had only been two months since the launch of Model Context Protocol (MCP), a standard which allows AI tools to connect to external tools and systems, and Google was only just heralding the dawn of the agentic era [...]
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years [...]
What Indonesians Actually Watch During Ramadan and Why Context Decides Which Brands Win
Every year, Ramadan quietly resets how Indonesia consumes content. Days start earlier. Nights stretch longer. Families gather more often around shared screens. What people watch changes, but more importantly, why they watch changes too. For brands, this is where Ramadan becomes deceptive. The numbers look incredible. According to the Silverpush Ramadan Playbook 2026, YouTube reaches [...]
In Bosch’s Super Bowl Spot, Guy Fieri Goes From ‘Justaguy’ to Flavortown’s Finest
The ad brings appliances and power tools together thanks to a celebrity spokesperson and his bland alter-ego.
The Role of Storytelling in High-Performance Marketing
Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers. The post The Role of Storytelling in High-Performance Marketing appeared first on Stream Companies.
An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow
The Super Bowl is the climax. OOH is the sustained glow because nothing signals dominance quite like lighting seven figures on fire in 30 seconds and smiling while it burns. The post An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow first appeared on OOH TODAY.