Why ‘Performance CTV’ Is A Misnomer: TV Works Best As A Full-Funnel Channel
As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television actually drives value. As innocent and aspirational as it may seem, there are numerous flaws with the term “Performance CTV.” [...]
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
Outside Interactive Posted Its First Profit—But It’s No longer Just a Media Company
The platform brought in $125 million in 2025, over 60% of which came from recurring lines of revenue.
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Maria Zoccola, from a poem titled “the spartan women discuss the local waterfowl,” featured in Helen Of Troy, 1993: Poems
People Inc. Says Who Needs Google?
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of its Google search traffic over the last two years, as Google has embraced zero-click generative AI search, People Inc. CEO [...]
Top 3 Organic SEO Agencies for Scaling Traffic in Competitive Niches
When you’re operating in a crowded market — SaaS, legal, healthcare, finance, or eCommerce — ranking on Google is no longer about publishing more content.It’s about out-strategizing competitors who already invest heavily in SEO. Brands in competitive niches face three major barriers: So growth requires agencies that combine data modeling + technical SEO + content [...]
Hal Kilshaw – EVP of Government Relations, Lamar Advertising
Send us a text In Episode 1 of Season 10 of the Digital and Dirt podcast, Ian and his 151st guest, Hal Kilshaw, EVP of Government Relationships at Lamar Advertising, pull back the curtain on how regulation, community, and local relationships shape the Out of Home industry.
Samsung Ads Opens Up Retail Data Capabilities in Europe with Amazon DSP Partnership
Samsung's advertising arm Samsung Ads announced this morning that it is expanding its existing partnership with Amazon DSP into Europe, making ad inventory on its Samsung TV Plus streaming service in Europe available to buy via Amazon's demand-side platform. This integration was previously launched in the US and Canada, and has now been expanded to [...]