2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference?
Experts weigh in on whether Neutrogena, Target, Good Good Golf and Callaway can make good with their customers after apologizing for gaffes last week
EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years
Aravind Chandrasekharan is the latest exec to exit in a year of leadership turnover at the adtech company
Fans Have More Friends: Heineken’s Formula for Real-Life Connection
U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.
Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.
Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content GalleryWeek in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content
Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content
In this week's Week in Charts, AI brings monetisation opportunities for publishers, confidence returns to upfront investments, and US viewers turn to long-form creator content. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
CTV’s Race for Consolidation May Stop at Measurement
The wave of consolidation we're seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn't necessarily fit into this framework as neatly as other parts of the CTV [...]
The Decision Corridor Effect: How Mall Advertising Can Influence Consumers Between Discovery and Purchase??
Mall advertising is often associated with storefronts, digital screens and large promotional displays. But some...
The Arrival Identity Effect: How Airport Advertising Can Introduce a Brand Before Travelers Enter the City??
Airport advertising can shape a traveller’s first impression before they even leave the terminal. A...
The Window Frame Effect: How Train Advertising Turns Passing Landscapes Into Moving Brand Stories??
Most outdoor advertising is designed to capture attention from people moving past a fixed location....
Programmatic Gets An Agentic Brain
For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The [...]