Samsung's advertising arm Samsung Ads announced this morning that it is expanding its existing partnership with Amazon DSP into Europe, making ad inventory on its Samsung TV Plus streaming service in Europe available to buy via Amazon's demand-side platform. This integration was previously launched in the US and Canada, and has now been expanded to [...]

When your brand lacks a consistent voice, you risk confusing your audience, weakening your message, and losing out to competitors who are more cohesive and compelling.  The post One Voice, One Vision—The Case for Unified Marketing Messaging appeared first on Stream Companies.

CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than another AI-powered SSP. That’s a lot of zeitgeisty buzzwords all at once.  So, here’s the jargon-free condensed version: CloudX CEO [...]

The AI message in Equinox's campaign is right, but the visual contrast misses the message.

When planning healthcare campaigns, don't just "buy the pharmacy. ...Out-of-home media bridges the gap between a digital search and the real-world trust The post Reaching the “Sandwich Generation” first appeared on OOH TODAY.

All sorts of stuff going on between Bradley Cooper and a spectacularly annoying Matthew McConaughey in this year’s Uber Eats Super Bowl ad from Special US. (McConaughey’s second appearance as the Super Bowl sceptic who says football’s all about food.) There’s also an app to build your own commercial – a nice twist but somehow [...]

Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up [...]

The FIFA World Cup is one of the few global events that consistently captures mass attention, emotional investment, and collective participation. As anticipation builds toward FIFA World Cup 2026, brands in Singapore are already exploring how to translate tournament fever into meaningful brand impact, not just visibility, but memorability. As brands begin planning their FIFA [...]

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